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2013 - 01 January

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Francine Faison, CLM, CHS, Navy Lodge Regional Manager, shared the exciting news about Navy Lodge's record-setting year in hospitality certification-459 certifications in 2012. "This has never happened in the history of the Navy Lodge Program," she said.

Here is the breakdown of EI certifications completed in 2012:

  • 5 Certified Hospitality Trainers
  • 5 Certified Guest Service Professionals
  • 10 Certified Hospitality Supervisors
  • 48 Front Desk Representatives
  • 94 Certified Guestroom Attendants
  • 81 Certified Guest Room Attendants
  • 31 Certified PBX Operators
  • 44 Certified Reservationists
  • 24 Certified Concierges
  • 77 Certified Public Space Cleaners
  • 34 Certified Maintenance Employees
  • 4 Certified Lodging Managers
  • 2 Certified Hotel Administrators

"We currently have 422 line level associates certified out of 842 total associates in the Navy Lodge Program, which means that 50 percent of all Navy Lodge associates are currently certified in 2012," Faison reported. "We also had six Navy Lodge general managers achieve a CHA or CLM in 2012. This means that 31 percent of all general managers are currently certified as a CLM or CHA."

Navy Lodge has been partners with the American Hotel & Lodging Educational Institute since 1994, in which time they have certified thousand of associates and managers. As hospitality business partners for the past 19 years, Navy Lodges have earned 34 Silver Pineapples, 35 Bronze Pineapples, 16 Golden Pineapples, and six Meritorious Awards.

Published Jan. 2013


About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

AHLEI Has Long History

bellhopssmall AHLEI celebrates its 60th anniversary in 2013, but the history of the organization goes back further than that. Arthur Landstreet, a Tennessee hotelier and chair of the (then) American Hotel Association's Education Committee, first proposed an independent training organization to prepare hospitality personnel back in 1949. Industry response was lukewarm, Finally, J.B. Herndon embraced education as the focus of his AHA presidential platform, announcing the formation of the American Hotel Institute (AHLEI's original name) when he accepted the presidency in 1951.

The actual organization did not become a reality until 1953, when AHLEI had its beginnings at Mississippi State University. The school's faculty worked closely with hospitality leaders to determine the industry's training needs and develop a 12-course home-study curriculum for middle managers. AHLEI moved its offices to Michigan State University in the mid-1950s. Offices in Mexico, France, and India were opened in the mid-1990s-of those, only the India office remains active.

In 1997, the company's headquarters moved to Orlando, Fla., while the academic sales, publications, and fulfillment center remained in Michigan. In 2001, the organization's name changed to the American Hotel & Lodging Educational Institute, reflecting the name change of its parent organization, the American Hotel & Lodging Association.

60 th Anniversary Fun Facts

What were people watching on TV in 1953? The following shows had their debut 60 years ago: Make Room for Daddy, Name That Tune, Private Secretary, and You Are There. Major League Baseball began to be televised on ABC, and the first TV broadcast of the Academy Awards also happened that year. TV viewers got help deciding what to watch in April 1953, when TV Guide was published for the first time.

Published Jan. 2013.


About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

AHLEI Interviews Vail Brown of Smith Travel Research

Vail Brownsmall 2013 newsletter The Educational Institute recently spoke with Vail Brown, CMHS, vice president, global business development and marketing for Smith Travel Research (STR) Global, about what the numbers say about industry prospects for 2013 and how STR is working with other organizations to certify people who know how to read and interpret vital industry data.

Smith Travel Research is the recognized leader in hotel benchmarking, and obtains performance data from more than 70% of US hotels, and 50% of worldwide hotels. STR provides monthly, weekly, and daily STAR reports to 46,000 hotels around the world and maintains a census database of more than 150,000 hotels globally.

Q: As we begin a new year, what were some of the successes of 2012?

A: Three main strengths marked a strong 2012.

  1. Record demand. The U.S. hotel industry set a record during July for the most roomnights ever sold in a single month with 105,954,122. Through November, the most recent monthly data available, U.S. hotels sold over 1 billion roomnights on an annualized basis an increase of more than 2.9% from the same period in 2011.


  2. Supply slowly rising. The number of hotel rooms under construction was up approximately 24% to 67,468 as of November. Existing supply crept up slowly during the year. March recorded a year-over-year growth of 0.2%, and each month following brought with it slightly higher supply. November finished with more than 145 million rooms opened in the country, which was up 0.7%.


  3. Rate Growth. While the U.S. hotel industry still hasn't reached its 2008 peak in average daily rate of $107.41, ADR growth continued. STR forecasts 2012 ADR growth to end up 4.4%.


Q: And what does the industry need to focus on for 2013?A:Q: What areas of the country/world will see the greatest hotel growth in 2013 and why?A:Q: The STAR reports help hoteliers make the best possible business decision at any level; additionally it shows a property's aggregated performance. However, newcomers to the industry don't quite know how beneficial this report is and/or dismiss it because they don't know how to read it or are intimated by it. How can STR educate or help in this area?A:Q: At a recent hospitality roundtable hosted by the University of Phoenix and the Educational Institute, it was determined that some of the emerging concept within the realm of revenue management are relevant for short periods of time. Some become outdated in less than one year. What are some of tactics STR uses to stay on top of these emerging trends and what advice might you offer to revenue managers?A:

 


About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

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