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2013 - 03 March

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Pan Pacific Vancouver Empowers Its Employees with AHLEI Training, Certification

The Pan Pacific, a 4-diamond and 5-star hotel in downtown Vancouver, British Columbia, Canada, is a world-renowned property that combines the warmth of Canadian hospitality with contemporary North American service excellence to provide a superlative experience for guests and visitors. A local landmark of quality and distinction, the Pan Pacific Vancouver has earned a global reputation for excellence.

The PanPacific has contracted with the Educational Institute to provide its employees with training and professional development opportunities, using the CourseLine® e-learning platform and professional certification. None of the training is mandatory, but employees have open access to pursue as much training as they desire in whatever areas interest them. Posters in the employee break room (like the one at right) make employees aware of the training opportunities.

Our associates like that CourseLine is current and has a wide variety of material," said Shailee Fruin, human capital and development manager for the Pan Pacific Vancouver. "There are quick, easy access videos that focus on particular skills, or they can go more in depth with the courses." She noted that the property's 430 associates have the opportunity to take whatever courses they choose. For instance, one back-of-the-house steward took an accounting course, while a restaurant server is working her way through several courses, exploring her future options in the hospitality field.

"Our associates appreciate having it available. We have three computer stations in our education and training room, and many associates simply access it from home," Fruin explained. "As their skills evolve, they can apply for new positions and work toward professional certification."

"We enable our associates to be responsible for their own development by giving them options," she continued. "Access to e-learning is free. And while we don't pay for professional certification up front, employees can submit for educational reimbursement up to $500 per year, including certification fees."

The Pan Pacific Vancouver offers its employees recognition points for completing CourseLine training modules and for earning professional certification. These points can be redeemed for a variety of recognition rewards. In addition, when an employee earns a professional certification, the executive team and the associate's direct manager and peers gather and publicly present the associate with his or her certificate and pin.

Published March, 2013.


About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

Elite Hospitality Brings AHLEI Training to Vietnamese Hospitality Industry

Elite Hospitality Group is the Educational Institute's licensee in Vietnam. Under the direction of Paulina Ngo, founder, president and CEO, the company has been providing hospitality education and training to Vietnam by focusing on professional certification for Vietnamese hospitality industry professionals; workforce development using AHLEI's Skills, Tasks, and Results Training (START) program; and piloting AHLEI's hospitality management courses and areas of specialization.

Vietnam welcomed 6.8 million international arrivals in 2012, marking a year-on-year increase of 13.86 per cent and bringing revenue of nearly US$7 billion, although improving the country's tourism services could boost the figures some more. Last year, Elite Hospitality certified more than 100 hospitality professionals after introducing the following certifications: Certified Hospitality Supervisor (CHS), Certified Hospitality Departmental Trainer (CHDT), Certified Hospitality Trainer (CHT), Certified Hospitality Facilities Executive (CHFE), and Certified Hospitality Sales Professional (CHSP). In 2013, the goal is to certify another 300 Vietnamese professionals, and to launch the following certifications: Certified Rooms Division Executive (CRDE), Certified Hospitality Housekeeping Executive (CHHE), Certified Food and Beverage Executive (CFBE), and Certified Lodging Security Director (CLSD).

Elite Hospitality is also piloting the START program for entry-level training, finding school partners to deliver START to their students and also securing commitments and support from industry partners to offer skills training and paid on-the-job training for students. Industry partners include five-star hotels such as Sheraton, Caravelle, Pullman, and JW Marriott. Elite's approach to the program features 180 hours of classroom training, 100 hours of practical skills training and 500 hours of paid on the job training.

Finally, Elite is pilot testing AHLEI's five-course areas of specialization curricula to it industry partners. The company will also be seeking and securing Global Academic Partner (GAP) schools to help them deliver AHLEI's academic programs to prepare students for hospitality careers.

To learn more, visit www.elite-hospitality-group.com.

Published March, 2013.


About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

A Perspective on Developments in Lithuanian Hospitality

Evalda Siskauskienel 2013 Newsletter The Educational Institute recently spoke with Evalda Šiškauskiene, President of the Lithuanian Hotel and Restaurant Association (LVRA), a national association of hotels and restaurants and the single largest hospitality business unifying social organization in Lithuania, and Liudvika Kazlauskaite, head of the Tourism Management Department at the International School of Law and Business in Vilnius, AHLEI's Global Academic Partner (GAP) school, to discuss the hospitality development from two perspectives, that of industry professionals and education centers.

Q: What trends do you see emerging in Lithuania hospitality and how is the industry preparing to address those trends? A: Lithuania is really distinguishing itself in the provision of high-quality hotels, resorts and renovated chateau-style accommodation. Among other new properties, two new chains unveiled hotels in Vilnius in recent months - the luxury chain Kempinski and the Norwegian chain Comfort.

Hotels in Lithuania continue to do good business, with occupancy rates rising along with capacity. There are currently 7,873 beds in 4,080 rooms in 76 hotels in the capital, and 24,909 beds in 12,113 rooms in 341 hotels overall in Lithuania. This does not include other types of tourism accommodation such as hostels and sanatoriums, which are also prevalent across the country.

LHRA is currently working on the introduction of a new classification system. The internationally recognised system managed by the HotelsStars Union under the patronage of the European Union's HOTREC association will replace the outgoing national system.

It will be obligatory for Lithuanian hotels to be rated. It's a more flexible system that will be better for hotels and guests alike. Guests staying in Lithuania will be able to understand the standard of hotels on a European level.

Q: What is the biggest challenge facing the hospitality industry in Lithuania the next year-5 years-10 years?
A:
The biggest problem in Lithuania is seasonability, so our nearest task is to develop conference and medical tourism in Lithuania. Our first contact fair for conference tourism, CONVENE, was held this year in February, for all Baltic region and it is going to be traditional every year.

Another exciting development that hotels in Lithuania are getting involved in is golf tourism, offering packages that include rounds at the country's five professionally designed courses. For example, a golf break 20 minutes' drive from Vilnius at Le Meridien Vilnius, a sprawling 186-room resort-style spa hotel with neighbouring PGA golf course called The V Gold Club could also include visits to the nearby Capitals Golf Club and the Centre of Europe Golf Club. And it's no problem to then extend a stay with visits to the Vilkes (Wolf) Golf Club in the relaxing spa resort of Druskininkai and the National Golf Resort near the coastal city of Klaipeda.

Another fascinating development is a wave of openings of freshly renovated chateaus in Lithuania - manors and estates that fell into disuse during the 20th century but which now shine in all their former glory - and welcome guests to stay. Each manor has a specialty or combination of specialties - antiques, concerts, gastronomy and slow food, costumed medieval feasts, wine or beer-tasting, saunas, fishing, horse-and-carriage rides, cycling, kayaking, cross-country skiing.

Q: What is your school doing now to meet the increasing demands for hospitality education and training in Lithuania in the future?
A:
The supply and competition of the hospitality education is very tough now in Lithuania. Each region has a school or several schools, which train hospitality specialists. As a destination, Lithuania is being discovered together with other Baltic states, therefore hospitality business has a potential to expand. The number of trained hospitality specialists is also growing and the competition in this area is increasing every year with new graduate editions. Each school is trying to gain its competitive advantage by offering students double degree programmes with foreign hospitality schools, top-up years, and exchange programmes not leaving aside practical training possibilities. This is a common complex each university offers for their students.

The International School of Law and Business strives to create better education options in partnership with international educational institutions. As a result, we have created progression routes to leading Swiss hotel management schools where our students can pursue international degrees as well as gain valuable experience for their future careers. The practical training is based on in-company training and on-site learning, while a growing number of international internship opportunities does not only add value to the education but also inspires students to seek further career growth and personal development.

A year ago the school signed an agreement with American Hotel & Lodging Educational Institute. This has been a small step for international cooperation for the school but a giant leap for the graduates of the ISLB. This breaking-through opportunity opens the door for the graduates to experience the added privilege of the education in international career. Perhaps the Lithuanian market might seem too small for AHLEI hospitality training traditions, but facing the globalisation and increasing emigration, it would be unforgivable to ignore the fact of emerging new markets and becoming global citizens. Our study programme has been partially merged with AHLEI 12 course Hospitality Management Diploma programme, the programme stands out of all other programmes offered on the market and is popular with international students. Other AHLEI products will be offered to students and the people from the industry, which would be a fresh injection of hospitality mind-set and skill set for the professional.

About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

Lodging Management Program International Competition Celebrates 10th Year

The Educational Institute will welcome high school hospitality students from around the world to Orlando April 10-12 for the 10th annual Lodging Management Program (LMP) International Competition. Teams of students will compete for thousands of dollars in scholarships while participating in events that showcase their knowledge of many aspects of hospitality management.

This year's teams represent the Bahamas (Andros Island and New Providence), California, Florida, Guam, Hawaii, Idaho, New Hampshire, Ohio, Oklahoma, Pennsylvania, Washington, DC, and Wyoming. The competition will be held at the Rosen Shingle Creek Resort, with a closing award ceremony at Epcot Center. During the competitions, high school educators and partner state association education directors will have the opportunity to preview Year 2 of EI's new Hospitality and Tourism Management Program, which is replacing the Lodging Management Program.

Sponsors for the annual competition include: the American Hotel & Lodging Educational Foundation, Heartland Payment Systems, hCareers, Best Western International, Pearson, Hersha Hospitality, Central Florida Hotel & Lodging Association, and Orlando Tech. Judges for the event represent AH&LA, Interstate Hotels & Resorts, New Castle Hotels & Resorts, Choice Hotels International, Coakley Williams Hotel Management Co., Best Western International, Wyndham, hCareers, Johnson & Wales University, Sullivan University, and San Diego State University CES.

Published March, 2013.

About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

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