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2013 - 07 July

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AHLEI Partners with LinguaTV to Offer Language Training for Hotel Professionals

Lingua 2013 newsletter The American Hotel & Lodging Educational Institute (AHLEI) is partnering with German-based LinguaTV to offer its "English for Hotel and Tourism Professionals" online learning program to its global hospitality clients. The industry-specific course is designed to develop listening, speaking, reading, and writing skills by focusing on realistic and entertaining hospitality-oriented scenarios.

The online program consists of 20 lectures, each focusing on a particular hospitality situation (such as making a reservation or recommending tourist attractions), featuring a brief video segment and a variety of interactive exercises to test listening comprehension, vocabulary, and grammar. The program is geared toward lower-intermediate to intermediate level English speakers who are employed in, or planning a career in, hospitality and tourism.

"AHLEI is thrilled to partner with LinguaTV to introduce our global customers to this innovative learning tool for hospitality employees," said Robert L. Steele III, CHA, AHLEI president and COO. "In our markets where English is not the main language, LinguaTV will greatly benefit the hospitality industry by using accessible and entertaining online learning modules to teach employees how to communicate with English-speaking guests."

"We are very happy about AHLEI representing LinguaTV.com worldwide and thus creating the perfect link between our online language training and the international hotel and tourism industry," said Philip Gienandt, CEO of LinguaTV.

LinguaTV was recently awarded the 'Best of 2013' Innovation Award within the categories 'E-LEARNING' and 'MOBILE APPS' for the brilliantly effective web-based training system www.linguatv.com and its online video language course "English for Hotel and Tourism Professionals." Since 2004, this prestigious German award for Innovation had been awarded to highly beneficial and effective new services for small and mid-sized organizations.

AHLEI customers can sample LinguaTV demos through LinguaTV. The program is sold on a subscription basis (three months, six months, or 12 months) and is priced in Euros.

For more information, visit www.linguatv.com/af/ahlei or contact an AHLEI sales associate at 800.349.0299 or +1.407.999.8100+1.407.999.8100.

About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

Great China Partners Exchange Strategies, Best Practices During Conference

Greater China 2013 Newsletter The American Hotel & Lodging Educational Institute (AHLEI) held an exchange conference with our partners in the Greater China area on May 22, 2013, in the Macau Four Seasons Hotel. Participating GAPs were from Taiwan, Beijing, Shanghai, Tianjin, Guangzhou, Zhu Hai, Shenzhen, Macau, and Hong Kong. The themes of the conference focused on networking establishment, marketing strategies, and ways toward international professional recognition. One major highlight for the attendees was the launch of Guest Service Gold in Mandarin, which came as a great surprise to many. All attendees were given a copy for reference.

School of Continuing and Professional Education, City University of Hong Kong (CityU SCOPE), had three staff attending the conference. The Senior Programme Officer, Mr. Daniel Choi, represented SCOPE in the conference and shared the success of incorporating the AHLEI Lodging Management Programme (LMP) into the Applied Learning (ApL) Programme, with support and recognition from the Education Bureau (EDB), Hong Kong Council for Accreditation of Academic & Vocational Qualifications (HKCAAVQ), and Hong Kong Examinations and Assessment Authority (HKEAA). This is all because AHLEI has been providing working hospitality professionals with education and training for 60 years. It is the global leader in hospitality training and hotel management certifications, its training programs are all recognized by the American Hotel & Lodging Association (AH&LA) and conform to the best practices in the hotel and lodging industry.

In addition, Mr. Choi shared how SCOPE made good use of the given AHLEI hotel management professional learning materials by establishing a resources centre at the SCOPE Admiralty Learning Centre. SCOPE instructors could borrow any of these materials as supplementary in their teaching and the resources centre was also open to the hotels in Hong Kong. Their human resources and training departments could borrow any learning materials as references for their internal trainings as to enhance their hotel operation efficiency and service quality.

During the conference, other partners shared their valuable experience in operating and marketing the AHLEI hotel management courses. Besides getting recognition from their local hotel industry as well as from universities or institutions, some organizations even adopted AHLEI's different series of hotel management courses as continuing studies and for training and development purposes. They shared in the conference that after adopting AHLEI hotel management course materials during the internal training programmes, costs and time were saved in the operational system, many customers' complaints and issues were improved, and the whole efficiency and effectiveness of the business were enhanced. Furthermore, Mainland partners shared that after adopting the English version of AHLEI course materials, students not only understand and master the hotel operation well, but also their English levels progressed much.

Finally, communications between partners from different regions of Greater China were strengthened after the four-hour exchange conference. They were united and enthusiastic about marketing strategies, quality assurance, and brand management of the AHLEI hotel management courses, as to achieve international professional recognition from all over the world.

"The Greater China meeting in Macau proved to be an excellent opportunity for AHLEI to discuss its new structure in Mainland China with current and potential partners from Mainland China, with the presence of Hong Kong, Taiwan and Macau partners who kindly came to share their experience and best practices in promoting and delivering AHLEI programs in their territories," said Ed Kastli, AHLEI's vice president, international sales. "All participants shared opportunities and challenges for AHLEI in Greater China and several expansion strategies were outlined. The AHLEI representatives at the meeting (Robert Steele, Leon Shi, and I) were sincerely touched and honored by the amount of passion and interest AHLEI programs generated during this meeting and conveyed their commitment and support to each partner."

AHLEI stressed that partners need to work hand in hand in order to efficiently cooperate and share resources to reach an overall vision: assisting China in developing an excellent hospitality workforce in the years to come.

Kastli reported that of the potential partners present, AHLEI consequently signed partnership with five additional partners, bringing its total of regional partners to nine, covering 10 provinces.

"AHLEI firmly believes that this restructuring was needed in order to touch a maximum of hotels and hospitality schools as the Chinese travel and tourism market is the largest in Asia," Kastli stated.


About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

Security and Loss Prevention Management Author Highlights Changes to Popular AHLEI Textbook

David Stipanul 2013 newsletter The third edition of the Educational Institute textbook, Security and Loss Prevention Management, by David M. Stipanuk and Raymond C. Ellis Jr., has been substantially updated to reflect current safety and security issues in the hospitality industry, presenting best practices and guidance related to risk management in the hospitality workplace. The task of revising the book was largely the work of Stipanuk, as Ellis passed away in May 2012, after a long and distinguished career in hospitality. Ellis' contributions are still a large part of the new edition, though.

"There is a wonderful legacy in the book with what Ray Ellis did in his career of service to the American Hotel & Lodging Association (AH&LA) and to the University of Houston. Ray brought so much to the first and second editions of the book. That needed to be honored and sustained where the material maintained valuable lessons for the industry," said Stipanuk. "Ray built a phenomenal foundation. We didn't want to pursue new material at the expense of the tried and true."

The textbook includes new chapters on the legal aspects of hotel security and safety, day-to-day safety issues in hotels, and employee safety. The new chapter on "Lodging Safety" covers slips, trips, and falls; fire safety; water safety issues; emergency power issues; indoor air quality; foodborne illness; and bed bugs. The new chapter on "Employee Safety" covers the business case for employee safety and addresses how hotels can effectively manage their operations with safety in mind. Stipanuk noted, "There are more costs to hotels for injured employees than for big disasters."

Other new information in the book includes information about guest and meeting planner rankings of security and safety practices and expanded discussion of emergency management, with additional materials about natural disasters and terrorism. The textbook includes information related to the 9/11 attacks, the Mumbai hotel bombing, and even the April 2013 Boston Marathon bombing.

"While hotels were not a target in Boston, there were several hotels in and around the site of the bombing," Stipanuk explained. "It was important to share how those hotels responded, what their crisis management strategies were. We wanted to show how hotels and hotel managers can respond in challenging circumstances."

The book is available with an online component, Eye on Awareness®: Hotel Security Training. In addition, the instructor resources available on AHLEI's website have been expanded to include links to websites and online videos that provide additional information beyond what is discussed in the text, as well as supplemental legal cases and an appendix covering Occupational Safety and Health Administration (OSHA) regulations for the lodging industry. Readers can access the online material by visiting the instructor resources tab on the book's product page on AHLEI's website or by scanning a QR code found in the book's front matter-a first for any Educational Institute textbook.

"The web links and online videos support and illustrate the ideas in the book," said Stipanuk. "For example, there is a link to a video of the Gaylord Opryland Hotel lobby after the May 2010 flooding in Nashville that illustrates that event in ways that print just can't convey." He noted that these additional resources will enable instructors, students, and professionals to easily find resources on security and loss prevention topics from a variety of organizations and media outlets, enabling more in-depth study and research.

About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

STR and AHLEI Offer Training for New Certification in Hotel Industry Analytics

STR The Educational Institute (AHLEI), International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), STR, and STR Global will conduct Train the Trainer sessions this fall in the United States, Europe, and Asia for professors interested in offering the new Certification in Hotel Industry Analytics (CHIA) to their students. The training is free to schools that are members of the SHARE (Supporting Hotel-related Academic Research & Education) Center, and complimentary memberships are available.

CHIA is the only hotel-related certification for university students graduating from hospitality and tourism programs. This recognition provides evidence of a thorough knowledge of the foundational metrics and definitions that are used by the hotel industry. Recipients have proven that they can "do the math" and interpret the results. They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. Designees have a grasp of the current landscape of the hotel industry, including relevant current events.

Participation in a Train the Trainer session is required for those wishing to implement the CHIA certification at their school. The certification is currently offered in 50 schools, and more than 120 professors have completed the training session.

Upcoming training sessions are:

  • September 20-21, 2013 - STR Office, Hendersonville, Tennessee
  • October 14-15, 2013 - EuroCHRIE Conference, Freiburg, Germany

Future dates include:

  • Fall 2013 - China, Philippines or Singapore
  • February 2014 (tentative) - Oxford/London, UK
  • April 2014 (tentative) - University of Guelph, Canada
  • May 2014 - AsiaPacCHRIE, Malaysia
  • October 2014 - EuroCHRIE, Dubai, UAE

To register, or for more information, contact sharecenter@str.com.


About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

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