0

2014 - 08 August

Newsletter Header

CHART Scholarship Winner Hopes to Shine as Restaurant Owner

CHART Amanda Burnham, a 2014 graduate of Hospitality High School of Washington, D.C., is the winner of a $2500 scholarship awarded by the Council of Hotel and Restaurant Trainers (CHART) and the American Hotel & Lodging Educational Foundation (AH&LEF). The scholarship was presented by American Hotel & Lodging Educational Institute (AHLEI) senior vice president of sales Brenda Moons during the CHART summer conference in Atlanta, Georgia.

Burnham will be attending the hospitality program at James Madison University in Harrisonburg, Virginia, in the fall. At Hospitality High School, she graduated at the top of her class, and was team captain of the school's Lodging Management Program (now Hospitality and Tourism Management Program) International Competition International Competition team for three years. She was also a team leader for "Believe It Or Not, I Care" (BIONIC), a school organization that raised awareness about bullying, suicide prevention, and other serious topics affecting students' lives. 

Burnham said she has wanted to become a chef since she saw Rachael Ray on TV and was old enough to reach the stove by herself.  At Hospitality High School, her favorite classes were those in culinary arts, and one of her greatest accomplishments was taking first place in a chili cook-off with a white chicken chili recipe she created.  This summer, she has been working as a poolside café cook at the Columbia Country Club. 

"I love the reactions I get-the smiles from people after they receive exceptional service," said Burnham.  "That's what hospitality is about." 

Melanie Shanks, CHT, culture and development training manager at The Broadmoor, was head of the five-member scholarship committee that selected Burnham for the award.  The committee commented on Burnham's well-rounded extracurricular activities, her enthusiasm for the hospitality industry, and the committee's desire to give a boost to a student who is just starting out on her college studies. 

"Amanda wants to immerse herself in hospitality and we knew that as a graduate of Hospitality High School that she is in tune with what is needed in the hospitality industry," said Shanks. "We were delighted to be able to give her this scholarship." 

"You can go anywhere with hospitality," said Burnham, who would like to open her own restaurant someday, although hospitality law is also an option she is considering.  "There are so many options within the industry." 

About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.
 

AHLEI Logo 2014 The American Hotel & Lodging Educational Institute (AHLEI), the training and educational arm of the American Hotel & Lodging Association (AH&LA), has unveiled a new logo that reflects the overall re-branding of the association and its affiliates. The new AHLEI logo echoes the design of the logo that AH&LA introduced in June.  The association's new graphic identity illustrates AH&LA's new membership and advocacy model launched in January 2014 and reflects the dynamism and focus of the organization.

As part of its re-branding, the Educational Institute will use "AHLEI" as its preferred acronym, as reflected in the new logo. AHLEI has also adopted "Educate, Develop, Certify" as its new tagline, highlighting AHLEI's mission to provide educational resources for schools, professional development programs for those working in the hospitality industry, and professional certification for employees at every level of hospitality.

About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.
 

New Edition of Hospitality Sales and Marketing Textbook Now Available

The newly-published sixth edition of Hospitality Sales and Marketing, by James R. Abbey, Ph.D., CHA, provides the latest information on trends shaping the lodging and food service industries, including technology and social media, marketing to Millennials, and sustainability. This textbook, which is used in numerous college and university hospitality management programs, goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "Four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include hospitality industry forms, checklists, advertisements, etc., that are used by today's industry leaders to effectively manage and market their properties.

The revision includes several new "Insider Insights" that open each chapter. There are new sections on distribution, revenue management, and customer relationship management; updated profiles of frequent business travelers; and a new section on "wellness devotees" in the "Other Special Marketing Segments" section.

Hospitality Sales and Marketing is included in the following AHLEI curriculum options: the five-course Marketing and Sales Area of Specialization, the eight-course Hospitality Operations Certificate and the 12-course Hospitality Management Diploma. The book is sold in the U.S. academic market by Pearson Higher Education.  Others may purchase the book directly from the Educational Institute.

About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

Northern Marianas island START class By Junhan B. Todiño

Reprinted with permission from  Marianas Variety

Government officials and businesspersons lauded the 17 students who completed a hospitality certification program July 31, 2014. Public School System officials led by Education Commissioner Dr. Rita A. Sablan assured Latte Training Academy, which provided the training, of continued partnership. 

In the next fiscal year, Sablan said 150 more high school students will join in the program.

Jim Arenovski, president of Island Training Solutions, the exclusive partner of Latte Training Academy, led the awarding of certificates during a ceremony at the Pacific Islands Club. Arenovski said the program covered the foundations of hospitality, food and beverage, rooms and front desk.He said each student is now registered with the American Hotel & Lodging Educational Institute system and employers can verify the authenticity of their certification.

"These young adults are motivated and dedicated and whether they are off to pursue their college degree here or abroad or will be working in the industry, they have invested time in themselves to increase their ability to succeed," Arenovski said. 

The ceremony was attended by Lt. Gov. Jude U. Hofschneider, Marianas Visitors Authority Managing Director Perry Tenorio, Board of Education Chairman Herman T. Guerrero, BOE secretary Janice Tenorio, Tan Holdings Inc. president Jerry Tan, U.S. Congressman Gregorio Kilili Camacho Sablan and parents.

Arenovski presented certificates of recognition to Vicky Benavente of the Pacific Islands Club and Lupe Flores of Fiesta Resort & Spa for their partnership with the Latte Training Academy and participation in the American Hotel & Lodging Educational Institute Skill Task and Results Training or START program. Arenovski also recognized Larry Lee, one of the instructors. Vicky Benavente also served as an instructor.

Latte Training Academy president Arielle Buyum said the preparation of youth for the workforce cannot be solely the responsibility of the government.

"These young men and women took it upon themselves to invest in their personal and professional growth," she said, adding that they were studious, attentive and tenacious in their pursuit of their goal.

Buyum said the graduates not only received a globally recognized certification, they also acquired important skills development.

"They represent employability - they represent individuals who know what it takes to work and grow in the hotel and hospitality industry," she added.

During training, Buyum said the students engaged with the island's finest hotel and resorts including Fiesta Resort & Spa, Pacific Islands Club and Saipan World Resort. She said the student were able to apply their classroom knowledge to the real world through job shadowing opportunities with the academy's partners. Buyum said some of the graduates will leave the CNMI to pursue higher education in the U.S. and use the certification to help them gain employment while going through college.

In an interview, Allysha Lloren said she learned a lot about the hotel industry.

"The training gave me a better understanding of what the hotel staff actually does," she added.

About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

- See more at: https://www.ahlei.org/Newsletters/Articles/Northern-Marianas-Islands-Program-Graduates-First-START-Class/?hq_e=el&hq_m=3366327&hq_l=18&hq_v=73ac39d498#6442450978

Online Program Extends Hospitality Management Beyond Campus

University of Utah In just two years, the hospitality management program at the University of Utah has moved from a completely classroom-based program to one that will be delivered entirely online as of January 2015. 

"We want to make our classes more accessible to people working in the field who can't make it to campus," said Dr. Linda Ralston, associate professor and coordinator, hospitality management, at the  University of Utah's Department of Parks, Recreation, and Tourism .  She is also director of distance learning for the PRT department.

Ralston explained that Utah is a very tourism-oriented state, but many of the employment opportunities are in the cities and towns that are gateways to the state's national parks-nowhere near the  University of Utah's Salt Lake City main campus.  The people working in hospitality in those areas would like to get ahead by getting a degree, but traditional college is not possible. 

"We're always looking for ways to reach out to people who haven't been able to take part in our program," said Ralston.  "We want to provide equal opportunity for all students." 

Using AHLEI's CourseLine ® online course delivery system, the University of Utah now offers individual hospitality management courses leading to achievement of the eight-course Hospitality Operations Certificate (HOC) .  Students earn both a degree from the University of Utah and course credentials from AHLEI. The university has been a long-time using of AHLEI's courses-Ralston noted that she has been teaching them for more than 20 years and even has some of the original "black and gold" hardcover textbooks. 

"A year ago, when we piloted our first online course, there was some resistance, but now, students and instructors have embraced it," she said.  "Our enrollment numbers are jumping like mad." She noted that while the on-site class for Food & Beverage Service averaged eight to 10 students, the online option has 26-28 students enrolled.  "It's huge-it's been a steady progression."  

Ralston said that offering the hospitality management program online has been positive for both students and instructors. Because many of the instructors are also working hospitality professionals, their demanding work schedules can sometimes keep them from campus, especially as they get promoted from middle to upper management.  Now they can record their lectures ahead of time and interact with students whenever and wherever they are, without having to be on campus at a specific time. 

 In addition to the benefits for remote students, the online courses are ideal for the university's non-traditional student body, many of whom are older, married, parents, and working full time.  Ralston also discovered that students with learning challenges like dyslexia and attention deficit disorder appreciate being able to review the online content multiple times and watch recorded instructor lectures as many times as they need to in order to understand the material. 

"It's a great way for us to serve our students better.  I'm hoping to see more students passing with honors now that our courses are online," she said.

About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

Ohio College Launches New Hotel Program Using AHLEI Curricula

Beckfield College A surge in hotel building in the tri-state area of Ohio, Indiana, and Kentucky has created a need to educate and prepare area residents for careers in hospitality.   Beckfield College , with campuses in Cincinnati, Ohio, and Florence, Kentucky, is answering the call with a new hotel and restaurant management degree program that uses courses from the American Hotel & Lodging Educational Institute (AHLEI).

Students who graduate from the Beckfield College program will earn either an Associate of Applied Science of Associate of Applied Business in Hotel/Restaurant Management, as well as 10 academic certificates from AHLEI-one for each individual course, the six-course Hospitality Fundamentals Program certificate, and the eight-course Hospitality Operations Certificate.  

"It's extremely important to offer those certificates along with our degree," said William J. Carr, CHA, an adjunct professor in the department of Business & Technology, who spearheaded development of the new program.  "In our region, there are new interests, building new hotels, restaurants and attractions, including gaming. Growth outweighs the availability of well-trained individuals. Our graduates are able to apply for available positions with proof that they have the knowledge needed to hit the ground running. Who better to partner with than AHLEI?" 

Beckfield College, a degree-granting institution, accredited by the Accrediting Council of Independent Colleges and Schools (ACICS), has a focus on preparing learners for relevant professional, technical and business careers.  The new hospitality program, which launched with 14 students in January 2014, is aimed at preparing students for employment in the hospitality industry, specifically the hotel and restaurant segment. Students learn hotel management operations, front office procedures, housekeeping administration, back office procedures, legal and security procedures and food and beverage operations including event management. Students also learn the basics of restaurant operations including menu development, food purchasing, sanitation, inventory and cost control, and the principles of quality restaurant service, providing students with the experience needed to enter a customer-centered industry.

Carr, who is a former director of operations for Wyndham Hotel Group and currently does hospitality consulting, has gathered an advisory committee for the new degree program of six Certified Hotel Administrators (CHA®) who are all actively managing hotels in the region.  He has also met with the Ohio Hotel & Lodging Association, which has provided support for the new program.   Many hotels in the area have shared information materials about the program with their employees. 

"We have a good mix of students," said Carr.  "Some are looking for a new career while others are already working in the industry and want to get ahead.  They know that many successful general managers and executives started out at entry level, and they want to get in on the ground floor and work their way up." 

Carr noted that two of the advisory committee members have already hired students and put them in their property's training programs.  He is hopeful that other students will have the opportunity to be active in the hospitality field as they go through the academic courses. 

"We have high hopes for this program," said Jasmeial Jackson, Dean of Business and Technology at Beckfield College. "We feel it could be the best hotel and restaurant management program in this region."

About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

 

New Sonoma State University Program Introduces Students to Hospitality Industry

Sonoma UNI Dr. Kyuho Lee, an assistant professor of marketing at Sonoma State University in California, has created a Hospitality Management Certificate Program  through the university's School of Extended Education.  Using the AHLEI textbook,  Hospitality Today: An Introduction  by Rocco M. Angelo and Andrew N. Vladimir, students in the program receive an in-depth look at the many aspects of a career in hospitality, from hotels and restaurants to convention centers, events planning, and cruise lines.

"Hospitality is a key driver in this region," said Lee, whose professional background includes hospitality management positions at the Fontainebleau Hotel in Miami, Florida; and the Noga Hilton in Geneva, Switzerland. "Despite that, nobody had initiated a program like this, focusing on the business aspects of the hospitality industry and on the leadership and management skills needed for a hospitality career." 

Students who enroll in the one-semester program benefit from strong local industry support for and participation in the class. Lee invites professionals such as a human resources manager from the Fairmont Hotel, a spa director, the CEO of an event planning company, and a restaurant operator to make classroom presentations, mentor students, and provide internships and job leads. 

"After completing the Hospitality Management Certificate Program at SSU, I gained the confidence to pursue a career in the hospitality arena. The course provided a thorough understanding of the many different facets of the tourism and hospitality industry. I especially enjoyed the industry professionals who were guest speakers throughout our curriculum," said Nicole Shimizu, who was in the inaugural group of students who took the class last semester. "I'm confident this program offers a springboard to anyone who wishes to be successful in the hospitality and tourism industry." 

Students in the non-credit course can earn 3.6 CEUs for completing the program.  They also earn an academic course certificate from AHLEI, as well as a certificate from Sonoma State University.  The program is targeted primarily to non-students who are looking for a new career in hospitality, and secondarily, to Sonoma State University students majoring in business administration who want to explore hospitality as a career option. 

"The hospitality and tourism industry in California continues to grow and with that, there is an increasing need for hospitality education and training. Programs such as the Hospitality Management Certificate at Sonoma State are providing students with a broad picture of the range of career pathways available in the industry," said Susan Ragatz, education director, California Hotel & Lodging Association . "I have heard from hotel managers and human resource professionals who are thrilled that the hospitality industry is being recognized for the wonderful career opportunities it holds, and look forward to seeing an increased hiring pool of individuals who are taking advantage of these new educational opportunities."

About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

What Our Customers are Saying

 
1 references found on this page:
	<asp:ScriptReference name="MicrosoftAjax.js"/>

Download composite script: debug version release version