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    • Hospitality and Tourism Management Program

    • The Educational Institute's (EI) new high school curriculum, the Hospitality and Tourism Management Program (HTMP), was developed by industry experts and members of the American Hotel & Lodging Association and will take the place of the Lodging Management Program as the official industry-recognized curriculum to prepare students for roles in the hotel industry and beyond.

      The tourism industry offers significant job creation across all regions, and has long been an industry with tremendous success for long-term career pathways. Tourism is recognized as a major driver of economic growth and development. The United Nations World Tourism Organization (UNWTO) forecasts international tourist arrivals to increase by 3% to 4% through 2013.The HTMP takes advantage of these opportunities, helping high school juniors and seniors take their first real steps toward promising hospitality careers. 

      EI's latest high school curriculum introduces the hospitality and tourism industry on a global scale with a large focus on diversity. The program is delivered with graphic-rich textbooks and workbooks, and incorporates the best of modern technology with a selection of online coursework. Most importantly, this curriculum is industry driven as evidenced by the fact that more than 60 industry leaders served as subject matter experts, ensuring that today's program matches the needs of hospitality employers across the world.


      • Provides specific skills knowledge for students leading to an industry recognized and portable professional certification from the American Hotel & Lodging Educational Institute
      • Aligned to the Common Core State Standards Offers teacher training and the opportunity for instructors to earn a professional certification from the American Hotel & Lodging Educational Institute
      • Presents curriculum in a graphic rich, visually stimulating environment to reinforce learning
      • Showcases Career Pathways for a dynamic, and quickly growing industry
      • Reinforces hospitality on a global scale, with increased focus on diversity
      • Teaches employability skills and job-specific technical skills for the Hospitality & Tourism Career Cluster
      • Includes everything the instructor will need to teach the program; from lesson plans to assessments and examinations
      • Leads to advanced placement in college through articulation agreements
      • Includes work-based learning experiences with an industry internship
      • Offers an International Competition for students to showcase their skills and earn scholarship opportunities


      Course Objective:

      To provide students with broad-based learning on the tasks, knowledge, and skills required by anyone wishing to build a career within the hospitality and tourism industry.

      Year 1

      The content deals specifically with information required for operational level employee positions and responsibilities.
      • Introduction to Hospitality and Tourism Program 
      • Hospitality Soft Skills
      • Operational Areas 
      • Sales and Marketing
      • Safety and Security 

      Year 2

      The content focuses on the leadership and managerial aspects, responsibilities, knowledge, and skills required by an entry-level leader in the hospitality and tourism industry.
      • Introduction to Leadership and Management
      • Hospitality Leadership Skills
      • Operational Leadership
      • Managing Food and Beverage Operations
      • Managing Business Operations
      • Sales and Marketing
      • Safety and Security


      The Hospitality and Tourism Management Program (HTMP) is fully aligned with the Common Core State Standards and the national Hospitality & Tourism Career Cluster frameworks.

      Student Textbook (one each year)

      Presents a global view of hospitality and tourism management in an easy to follow, colorful and graphic rich textbook. Each chapter engages the student through activities and applies your learning sections with learning objectives that can be taken straight from the classroom and into the workplace.

      Chapters Include:

      • Industry profiles: focusing on career building best practices
      • Chapter Competencies
      • Terms Your Should Know sidebar definitions
      • Red boldface terms in text
      • Pineapple Fun Fact Box: featuring history, heritage, and future of hospitality and tourism industry
      • American with Disabilities (ADA) Box: featuring responsibilities and requirements
      • Green Practices Box: highlighting sustainable conservation methods
      • Graphics, charts, and diagrams to engage student learning
      • Apply Your Learning chapter review

      Student Workbook (one each year)

      Enriches classroom learning with activities that speak to today's generation, while reinforcing core academic standards.

      Workbook Activities:

      • Build student vocabulary and contextual understanding
      • Develop verbal and nonverbal learning skills
      • Reinforce and apply learning through:
        • Case studies
        • Industry related calculation and formula usage
        • Written exercises
        • Problem solving scenarios

      Student Workbook Package Includes:

      • Scantron sheet to administer exam for CHTMP professional certification
      • Workplace Voucher for Certification
      • Workplace Evaluation Form for Certification

      Instructor Materials:  Teacher Wraparound Edition Textbook (one each year)

      Presents a page-by-page guided discussion for instructor's to effectively lead classroom discussion. Each page mirrors the pages found in the student text, with supplemental information for the instructor. Instructor talking points are presented in an easy-to-follow color coded system that directly link to lesson plans, supplemental media, and workbook activities.

      Icons for supplemental learning materials such as a PowerPoint slide, workbook activity, Apply Your Learning questions, or quiz will appear on the page where the materials will be delivered in the classroom. A key for all the icons used in the wraparound edition appears at the front of the book.

      Text includes:

      • Talking Points for student textbook and workbook
      • Background information for key topics
      • Additional learning activities for every chapter such as:
      • Ideas for guest speakers
      • Group projects
      • Role playing
      • Research assignments
      • Activities designed to appeal to different learning styles
      • Access code for Online Teacher Portal (Years 1 and 2) 

      This first of its kind Online Teacher Portal makes life easy for HTMP Instructors. A full library of ready-to-use documents are available in editable formats, allowing the instructor to quickly and easily access lesson plans, weekly quizzes, and PowerPoint presentations.

      Online Teacher Portal Includes:

      • Instructions to Teachers on Key Program Elements
      • Lesson Plans
      • PowerPoints
      • Classroom Resource Materials/Activities
      • Assessments/Quizzes
      • Student Workbook answer key & support materials
      • Teacher Resource Guide
      • Syllabus
      • Articulation Crosswalk
      • Learning Competencies
      • Common Core Standards Matrix
      • Student Workplace Evaluation Form for Certification

      Supplemental Media Package for Teachers and Students

      • DVD Package (Year 1 ONLY)

      Enrich classroom learning with a selection of nine updated EI DVD titles available for purchase. DVD titles are available at a deeply discounted rate for HTMP schools.

      Year 1 Titles:

      Online Course Media Package for Students

      Today's students are more web-savvy than ever. Take advantage of these opportunities with a unique online media package that speaks to their generation. EI has taken EIGHT of our most popular online industry training courses and made them available in this unique format for HTMP students. Students will have the opportunity to take the same industry courses that the world's leading hotel chains and management companies use to train their entry level employees. With this one of a kind offering, students of the HTMP curriculum can learn in a self-study interactive atmosphere packed with graphics, videos, and online quizzes along the way to ensure each student is mastering the skills needed to complete the course. The online courses are sold as a complete media package made available at a deeply discounted rate for HTMP students.

      Year 1 Course Titles:

      • Guest Service Gold Course
      • Supervisory Skill Builders: Effective Communication Module
      • Skills Training: Front Desk Representative Course
      • Front Office Manager; Module 1
      • Skills Training: Guestroom Attendant Course
      • Skills Training: Maintenance Employee Course
      • Skills Training: Restaurant Server Course
      • Eye on Awareness Course 

      Year 2 Course Titles

      • Supervisory Skill Builders: You As a Supervisor
      • Supervisory Skill Builders: Time Management
      • Supervisory Skill Builders: Leadership
      • Supervisory Skill Builders: Improving Employee Performance
      • Supervisory Skill Builders: Handling Problems and Conflict
      • Supervisory Skill Builders: Motivation and Team Building
      • Supervisory Skill Builders: Staffing and Scheduling
      • Supervisory Skill Builders: Conducting Orientation and Training
      • GM 101
      • Front Office Manager
      • PCI Compliance Training: Information Technology
      Instructors of HTMP are given access to their student's account via a group portal, and even have the opportunity to track progress and see online quiz scores along the way!   

      However, the best part of the online media package is the stackable certification options presented to HTMP students. These are explained in the Certification tab on this page.  


      Recommended Syllabus for the HTMP Curriculum

      Hospitality and Tourism Management Program
      (HTMP) Year 1
      Recommended Number of
      hours needed to teach chapter
      Unit 1: Introduction to Hospitality and Tourism Program
      Chapter 1: Hospitality and Tourism 7 12
      Chapter 2: Careers in Hospitality 10 12
      Unit 2: Hospitality Soft Skills
      Chapter 3: Guest Cycle 4 11
      Chapter 4: Guest Experience Cycle  514
      Chapter 5: Financial Processes and the Guest Cycle 5 12
      Chapter 6: Communication 7 13
      Unit 3: Operational Areas
      Chapter 7: Front Office Operations 9 16
      First Semester Total90
      Chapter 8: Executive Housekeeping Operations 8 12
      Chapter 9: Facilities Management 7 9
      Chapter 10: Food and Beverage Services 11 11
      Chapter 11: Resort Operations  57
      Chapter 12: Operational Finance 6 13
      Unit 4: Sales and Marketing
      Chapter 13: Marketing 8 9
      Chapter 14: Sales 5 8
      Unit 5: Safety and Security
      Chapter 15: Operational Safety  511
      Chapter 16: Security 6 10
      Second Semester Total90

      Hospitality and Tourism Management Program
      (HTMP) Year 2
      Recommended Number of
      hours needed to teach chapter
      Unit 1: Introduction to Leadership and Management
      Chapter 1: Preparing for a Leadership Career 7 13 
      Chapter 2: Hospitality and Tourism Leadership 13 
      Unit 2: Hospitality Leadership Skills
      Chapter 3: Leadership and the Guest Cycle 4  9 
      Chapter 4: Managing the Guest Experience Cycle  11
      Chapter 5: Leadership, Employees, and Communication 14
      Unit 3: Operational Leadership 
      Chapter 6: Front Office Leadership 7  13 
      Chapter 7: Managing Housekeeping Operations 7  13 
      First Semester Total86  
      Chapter 8: Leadership and Facilities Management11 
      Unit 4: Managing Food and Beverage Operations
      Chapter 9: Food and Beverage Service Leadership 14 
      Chapter 10: Managing Banquets and Catered Events 510
      Unit 5: Managing Business Operations
      Chapter 11: Human Resources510
      Chapter 12: Managing Operational Finance611
      Unit 6: Sales and Marketing
      Chapter 13: Marketing 611
      Chapter 14: Sales  6 11 
      Unit 7: Safety and Security
      Chapter 15: Safety 47
      Chapter 16: Security 9
      Second Semester Total94

      Articulation Agreements

      Establishing an articulation agreement between your high school and post-secondary school is an important way to encourage higher education among your students. Basically, an articulation agreement spells out the two schools will coordinate educational programs and resources. Articulation agreements can be implemented in many different forms, as shown in the following examples:

      • The "Seamless Curriculum" where high school classes are fully accepted by the post-secondary school
      • Credit for high school classes is awarded to students entering college
      • Advanced placement is given to students who successfully complete the Hospitality and Tourism Management Program

      The structure of the Hospitality & Tourism Management Program (HTMP) facilitates articulation agreements with post-secondary schools. The learning objectives for each year can be compared to hospitality management courses art four-year and two-year post-secondary schools. Upon successful completion of both year-end exams, the student will be able to articulate into a school that teaches Educational Institute courses or Educational Institute textbooks.

      More than 1,500 schools around the world use Educational Institute text and courses. Students are not limited, however, to articulating into programs where Educational Institute courses are taught. Many schools offer other hospitality management programs as well.

      The learning objectives of the HTMP match many of the competencies in EI courses. Listed below are the EI courses that most closely match the learning objectives in the HTMP:

      Competencies from the following texts are also included in the HTMP:


      Who is the Educational Institute (EI)?

      EI is a 60-year-old, independent, nonprofit subsidiary of the American Hotel & Lodging Association. We create employee training materials for the hospitality industry, publish and distribute textbooks used for hospitality programs in high schools and universities, and oversee the professional certification program for the lodging industry.

      Why was the Hospitality & Tourism Management Program (HTMP) created?

      The Hospitality & Tourism Management Program was created to provide high school students with an updated curriculum that would present them with the high level concepts needed to be a successful manager in the hospitality industry. This curriculum is industry driven, and has been developed with input from over 60 subject matter experts to help prepare today's students for careers in hospitality. A larger focus has been placed on globalization, diversity, and online interaction with the launch of HTMP.

      How was HTMP developed?

      We invited representatives from academia and industry and formed a focus group that also included our instructional designers and other industry experts. Much of the content was pulled from our college level hospitality courses.

      How long is the course?

      The course is designed to include 360 hours of classroom learning, divided into to two Years. Year 1 and Year 2 of HTMP both have their own separate materials and are purchased separately. Some instructors invite in guest speakers from the industry, arrange field trips to hotels to view the work being performed and provide additional hands on learning, which can add to the total course hours.

      What does the course teach?

      Year 1 of the course focuses on the operational aspect of the hospitality and tourism industry, while Year 2 builds upon the foundation in the first year and focuses on the management skills needed to succeed in leadership roles.

      I am currently teaching the Lodging Management Program. Will this replace LMP?

      HTMP will eventually take the place of the LMP curriculum. However, this does not mean that we will no longer be servicing LMP customers. LMP materials will still be made available for purchase until otherwise noted. We recommend beginning the transition to HTMP as soon as you are able.

      I have LMP videos and DVD's. Do I need to purchase the new HTMP DVD's?

      Yes. The HTMP media package is very different than the LMP media package.

      How often will HTMP be revised?

      HTMP will be on a 3-year revision cycle.

      Do you have any programs available for hospitality instructors?

      The Educational Institute offers a certification program for hospitality instructors called the Certified Hospitality Instructor. This program is currently being revised and will be available in its new format in Fall 2013. 

      What is the target student base for the program?

      This curriculum is intended for traditional high school students, preferably those in 11th and 12th grades.

      How are the classes facilitated?

      The classes can be provided by traditional high schools as well as tech centers and other non-traditional schools that teach to high school aged students. Community colleges also find the program useful in teaching an introductory level hospitality course.

      Does the teacher have to be from the hospitality industry?

      Anyone with a teaching degree or training experience can instruct the program. All of the instructor materials are provided (instructor workbook, lesson plans, power points, assessments, etc.).

      How does the hospitality industry support the program?

      We support the program on a local and national level. Before starting a program, a representative from the state hotel association will meet with you to help set up local hotel contacts that would like to participate (job shadowing, guest speaking, field trips, etc.). In addition, we will assist in contacting our member hotels when classes are about to graduate so we know where positions are available.

      Another way the program is supported is through the International Competition. This annual event is strictly for students and schools who use the Lodging Management Program/Hospitality & Tourism Management Program. Students from all over the world compete in a hospitality-based tournament with thousands of dollars in college scholarship money at stake.

      What about starting pay rates?

      In the hospitality industry, people start at the ground floor and work up. We have found that in many areas, hoteliers may be willing to start graduates at a slightly higher pay rate to recognize their accomplishments. In other cases, people have received raises after 90 days. Employees within the hospitality industry typically move to a supervisory role within 1 year of beginning an entry level job. National averages can be found in our career pathways flyer.

      My students want to go to college. Is HTMP right for them?

      The path to a lodging career may include a trip to a community college or university, where your students can study hospitality management, travel and tourism, or culinary arts. HTMP gives students a leg up, as the knowledge and skills mastered during the program closely mirror those of introductory hospitality courses at universities and colleges nationwide.

      Will HTMP prepare my students to enter the workforce?

      Not everyone in lodging goes through college. In fact, lodging is one of the new industries where a degree is not necessary for career success. There are many examples of general managers and corporate executives who started as dishwashers and bellmen and rose through the ranks because of their motivation and drive. Your HTMP classes will give your students a head start on their hospitality careers.


      Graduates of the Program receive a Certificate of Completion from the Educational Institute after passing the final exam of both Year 1 and Year 2. In addition, after the workplace requirement has been met, students are eligible for a professional certification from the Educational Institute. This designation is recognized internationally, and is called the Certified Hospitality & Tourism Management Professional (CHTMP).

      In order to earn the CHTMP certification, students must complete 100 hours of paid or unpaid work experience in one or more of the following qualifying positions:

      • Accommodations—Hotels, resorts, motels, hostels, vacation rentals, vacation ownership, bed & breakfast properties, recreational vehicles and camping 
      • Food & Beverage—Restaurants, full-service, fine dining, quick service, banquet facilities, lounges 
      • Transportation—Airlines, cruise lines, rail, car rentals, tour/coach operators, bus lines, taxis 
      • Attractions—Theme parks, zoos, national/state/local parks, natural wonders, heritage sites

      It is preferred that students complete the 100-hour on-site workplace requirement between Year 1 and Year 2; however, the requirement must be completed within 120 days of taking the HTMP Year 2 exam. 

      Through HTMP's online course media package, the complete Guest Service Gold® curriculum has been made available to the students. Guest Service Gold® is the official preparatory course for the Certified Guest Service Professional (CGSP®) designation, and can be completed in as little as 3 hours. Unlike other EI certifications, CGSP® does not include an on-site workplace requirement. This allows HTMP students to achieve an industry-recognized professional certification in their first month of the program.

      Please note:

      The CGSP® certification fee is a separate purchase and is being offered at a deeply discounted rate of $15/student for HTMP students. Certification is ordered through the Educational Institute.  

      Additionally, the Skills Training programs offered in the media package are the official preparatory courses for the Certified Front Desk Representative (CFDR), Certified Restaurant Server (CRS), Certified Maintenance Employee (CME), and Certified Guestroom Attendant (CGA). Once the students have successfully completed the online course, they have passed the knowledge based portion of each position's certification exam. From there, they simply need to meet the workplace requirements necessary to be approved for the professional certification.

      Please note:

      The CFDR, CRS, CME, and CGA certification fees are a separate purchase. Students enrolled in HTMP are eligible for AH&LA member pricing on these four certifications. Certification is ordered through the Educational Institute.

      For more information about Hospitality High School Programs:
      Email: highschool@ahla.com
      Phone: +1.407.999.8100