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      STR and EI Offer Training for New Certification in Hotel Industry Analytics

      Smith Travel Research

      The Educational Institute (EI), International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), STR, and STR Global will conduct Train the Trainer sessions this fall in the United States, Europe, and Asia for professors interested in offering the new Certification in Hotel Industry Analytics (CHIA) to their students. The training is free to schools that are members of the SHARE (Supporting Hotel-related Academic Research & Education) Center, and complimentary memberships are available.

      CHIA is the only hotel-related certification for university students graduating from hospitality and tourism programs. This recognition provides evidence of a thorough knowledge of the foundational metrics and definitions that are used by the hotel industry. Recipients have proven that they can "do the math" and interpret the results. They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. Designees have a grasp of the current landscape of the hotel industry, including relevant current events. 

      Participation in a Train the Trainer session is required for those wishing to implement the CHIA certification at their school. The certification is currently offered in 50 schools, and more than 120 professors have completed the training session.

      Upcoming training sessions are:
      • September 20-21, 2013 - STR Office, Hendersonville, Tennessee
      • October 14-15, 2013 - EuroCHRIE Conference, Freiburg, Germany

      Future dates include:
      • Fall 2013 - China, Philippines or Singapore
      • February 2014 (tentative) - Oxford/London, UK
      • April 2014 (tentative) - University of Guelph, Canada
      • May 2014 - AsiaPacCHRIE, Malaysia
      • October 2014 - EuroCHRIE, Dubai, UAE

      To register, or for more information, contact sharecenter@str.com

      About the American Hotel & Lodging Educational Institute
      Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute’s mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.