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Convention Management and Service eBook

Convention Management and Service eBook

Ninth Edition

NOT PRINTABLE OR DOWNLOADABLE AS PDF

00478EBK09ENGE

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This eBook provides readers with the most current and comprehensive coverage of the convention and meetings industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale. The first half of the textbook provides an overview of the industry and discusses the methods used to reach and market to meeting planners. The second half of the book provides an in-depth look at how to manage the various aspects of large group meetings and conventions, including registration; group room blocks; convention security; the shipping, setting up, and dismantling of exhibits; and the post-convention meeting.  

The ninth edition includes discussions of the impact of technology, both as a tool for sales and service, and as a desired amenity for meeting and convention groups. This edition also looks at changing demographics, in particular Millennials; and the increasing influence of meeting planners on a hotel's sales and servicing strategies. The book includes two new sidebar features, "More Online" and "Worth Watching," which encourage students to further explore the book's content online through articles, white papers, videos, and educational resources. The book also includes "Industry Profiles" and "Best Practices" boxes to inspire readers. 

 Author: James R. Abbey, Ph.D. 

©2016, 18 chapters 

ISBN 978-0-86612-520-8 

This eBook is available for online and offline viewing  through the website and eiReader app.  The eBook can only be viewed using Microsoft Internet Explorer 11 (IE-11) for Windows PC or Safari for Apple Macs.

Upon ordering the eBook you will receive an access code with guided information to help you get started. Once you establish an account for the eBook for online viewing, you may download a digital version through our free app eiReader via    iTunes  or  Google play.    The eiReader is compatible with iPad iOS 7.0 or later and Android 4.0 and up.

     

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