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Managing Service in Food and Beverage Operations eBook

Managing Service in Food and Beverage Operations eBook

Fifth Edition

NOT PRINTABLE OR DOWNLOADABLE AS PDF

00349EBK05ENGE

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Member: $43.15
Nonmember: $57.50

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PLEASE NOTE: This product is NOT PRINTABLE OR DOWNLOADABLE AS A PDF and does NOT include the final exam scan sheet.

This eBook shows readers how food service professionals create and deliver guest-driven service, enhance value, build guest loyalty, and promote repeat business. Readers will learn how every aspect of a food service operation contributes to the guest experience and will explore unique features of a variety of food and beverage operations. There is an emphasis on how learning to think and act like an owner enhances an operation's value for everyone involved-owners, managers, staff, and guests.

The fifth edition includes information on the latest F&B trends such as food trucks and pop-up restaurants; extensive revisions to the menu chapter, including new information on menu design, menu mistakes, and menu trends; new material on F&B-related technology such as online ordering and restaurant apps; and new sections in several other chapters. In response to customer feedback, "task breakdowns" and many appendixes from the previous edition were deleted.

Authors:  Ronald F. Cichy, Ph.D., CHA Emeritus, CFBE, CHE, Michigan State University and Philip J. Hickey, Jr., Chairman, Miller's Ale House
©2017, 15 chapters, eBook
ISBN 978-0-86612-533-8

This eBook is available for online and offline viewing through the website and eiReader app.  The eBook can only be viewed using Microsoft Internet Explorer 11 (IE-11) for Windows PC or Safari for Apple Macs.

Upon ordering the eBook you will receive an access code with guided information to help you get started. Once you establish an account for the eBook for online viewing, you may download a digital version through our free app eiReader via iTunes or Google play . The eiReader is compatible with iPad iOS 7.0 or later and Android 4.0 and up. 

   eiReader - iPad App - iTunes         eiReader - Android App - Google Play

 

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