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Convention Management and Service

Convention Management and Service

Eighth Edition

00478CIN08ENGE

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This textbook provides readers with the most current and comprehensive coverage of the convention industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale.

The eighth edition offers expanded coverage of key industry trends, including the greening of meetings, new technology applications, social media, and the popularity of second-tier cities. There is an increased global perspective with international examples from Canada, Asia, and Europe; new special interest boxes featuring boutique hotels, positioning of conference centers, meeting rooms of the future, and a day in the life of a convention service manager; as well as new charts, graphs, interviews, examples, and Internet exercises to give readers insight into situations they will encounter on the job.

Milton T. Astroff, Marketing Consultant
James R. Abbey, CHA, Ph.D., University of Nevada, Las Vegas
©2011; 18 chapters, Softbound
ISBN 978-0-86612-356-3

Please note:

  • Includes course exam scan sheet for students enrolled in a school program.
  • To be eligible to take the final exam and earn a certificate of completion for this course, you must either be enrolled at a school or enrolled as a  Distance Learning  student through AHLEI. Distance Learning students  MUST  order their textbooks through the  paper  or  online application  ; textbooks purchased through the online store will  NOT  include the necessary final exam.

View the  course syllabus  or for complimentary access to additional resources, including chapter outlines, guides, optional tests, PowerPoint files and more, for instructors only connect to the Instructor Resource Portal.

After you fill out the initial request form , you will be notified by email when your registration has been approved. Once approved, you will be able to log in to the portal and access the many course resources we provide.

Examination/Desk Copy:    

Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this  online request form . International instructors should contact  internationalsales@ahla.com  or call +1.407.999.8100.

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