Fundamentals of Destination Management and Marketing (Spanish)

Fundamentals of Destination Management and Marketing (Spanish)


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Published under the sponsorship of the International Association of Convention and Visitor Bureaus (IACVB) as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau.

The contributors to this textbook are internationally recognized experts, offering professional insights into key issues related to destination management and marketing. One will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees. Global in scope, the book also features case studies from outside the United States.

Rich Harrill, Ph.D., University of South Carolina
©2005, 15 Chapters, Softbound
ISBN 978-0-86612-398-3


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