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Fundamentals of Destination Management and Marketing

Fundamentals of Destination Management and Marketing

00323CIN01ENGE

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Published under the sponsorship of the International Association of Convention and Visitor Bureaus (IACVB) as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau.

The contributors to this textbook are internationally recognized experts, offering professional insights into key issues related to destination management and marketing. Readers will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.

Global in scope, the book also features case studies from outside the United States.

Please note:

  • Includes course exam scan sheet for students enrolled in a school program. 
  • To be eligible to take the final exam and earn a certificate of completion for this course, you must either be enrolled at a school or enrolled as a  Distance Learning  student through AHLEI. Distance Learning students  MUST  order their textbooks through the  paper  or  online application ; textbooks purchased through the online store will  NOT  include the necessary final exam.

    Rich Harrill, Ph.D., University of South Carolina
    ©2005, 15 Chapters, Softbound
    ISBN 0-86612-266-4

Examination/Desk Copy:  

Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this online request form.  International instructors should contact internationalsales@ahla.com or call +1.407.999.8100.   

Instructor Resource Portal:  

AHLEI provides complimentary access to useful resources for instructors, including chapter outlines, PowerPoint files, and a course syllabus. You may download them by visiting our Instructor Resource portal. 

Effective January 6, 2016, AHLEI is implementing a new registration process for the instructor resource portal. All instructors-including those who were previously registered with our website-are asked to complete our new registration and verification process.  

After you fill out the initial request here, you will be notified by email when your registration has been approved. Once approved, you will be able to log in to the portal and access the many course resources we provide.

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