• Logo - EI
  • Logo - AHLEI 60 Years
    • 
      Hospitality Today An Introduction

      Hospitality Today An Introduction

      Seventh Edition

      00103CIN07ENGE

      Membership Benefits Link

      Member: $81.95
      Nonmember: $117.95

      Availability: In Stock

      QuantityView Cart

      This textbook provides readers with a comprehensive introduction to the many entities that make up the hospitality industry, as well as an overview of today's hot issues, including ethical challenges and management concerns. The seventh edition features new information on:

      • Green hotels and restaurants and sustainable tourism development
      • Hotel technology, computer-based restaurant control systems, and virtual meetings
      • Application of management techniques such as Six Sigma and Balanced Scorecard
      • How the Internet, e-mail, and social media have changed hospitality marketing


      Authors: Rocco M. Angelo, CHA, and Andrew N. Vladimir, CHE
      ©2011, 17 chapters, Hardbound
      ISBN 978-0-86612-363-1

      Please note:

      • Includes course exam scan sheet for students enrolled in a school program.
      • Individual learners interested in EI's hospitality management courses should order through the Distance Learning enrollment process, as the textbook is included in the program price.

      Attention Instructors:

      This title is distributed in the United States by Pearson Higher Education.  For additional instructor information or to place an order, please visit Pearson's website.

      To find your Pearson customer service representative, visit http://www.pearsonhighered.com/replocator/.

      Table of Contents

      Chapter: 1 Service Makes the Difference
      Chapter: 2 The Travel and Tourism Industry
      Chapter: 3 Exploring Hospitality Careers
      Chapter: 4 Understanding the Restaurant Industry
      Chapter: 5 Restaurant Organization and Management
      Chapter: 6 Understanding the World of Hotels
      Chapter: 7 Hotel Organization and Management
      Chapter: 8 Club Management
      Chapter: 9 An Introduction to the Meetings Industry
      Chapter: 10 Floating Resorts: The Cruise Line Business
      Chapter: 11 Gaming and Casino Hotels
      Chapter: 12 Managing and Leading Hospitality Enterprises
      Chapter: 13 Managing Human Resources
      Chapter: 14 Marketing Hospitality
      Download

      Syllabus

      Prerequisites: None

      Course Description: This course takes a management perspective in introducing students to the organization and structure of hotels, restaurants, clubs, cruise ships, and casino hotels. There are chapters on business ethics, franchising, management contracts, and areas of management responsibility such as human resources, marketing and sales, and advertising.

      Objectives: At the completion of this course, students should be able to:
      Define "service" and summarize how service businesses differ from manufacturing businesses.
      Summarize reasons people travel and describe travel trends and types of travel research.
      Describe in general terms the makeup and size of the lodging and food service industries and identify advantages and disadvantages of a career in hospitality.
      Describe in general terms the size of the restaurant industry and list restaurant industry segments.
      Give examples of guest menu preferences in various parts of the United States and the rest of the world, describe menu categories, and summarize the importance of menu design and menu pricing.
      Explain various ways hotels can be owned and operated, distinguish chain hotels from independent hotels, and explain how hotels can be categorized by price.
      Distinguish a hotel's revenue centers from its cost centers.
      Compare equity clubs with corporate or developer clubs.
      List and describe types of meetings typically held in lodging facilities.
      Describe the development of the cruise industry and explain how a cruise ship is organized and managed.
      Summarize the history of gaming and describe casino hotels and casino operations.
      Describe the basic tasks of managers and trace the development of management theories.
      Identify current labor trends affecting the hospitality industry and describe elements of a good human resources program.
      Distinguish marketing from selling and explain how a marketing plan is developed.
      Explain why hotel management companies came into existence and describe elements of a typical hotel management contract.
      Describe types of franchises and explain how franchising works.
      Give examples of different viewpoints concerning morality, contrast deontology with utilitarianism, and explain the concept of ethical relativism.

      Group Teaching Guidelines: This course is designed with 17 chapter sessions that can be combined or broken down to meet a variety of scheduling needs. Class activities are included in the Instructor's Guide.

      Evaluation: The student must complete a comprehensive final examination.

      Learning Resource:Hospitality Today: An Introduction, Seventh Edition, by Rocco M. Angelo and Andrew N. Vladimir.

      Presentation Files

      These files, available by chapter, are formatted in Microsoft PowerPoint.

      Chapter: 1 Service Makes the Difference
      Chapter: 2 The Travel and Tourism Industry
      Chapter: 3 Exploring Hospitality Careers
      Chapter: 4 Understanding the Restaurant Industry
      Chapter: 5 Restaurant Organization and Management
      Chapter: 6 Understanding the World of Hotels
      Chapter: 7 Hotel Organization and Management
      Chapter: 8 Club Management
      Chapter: 9 An Introduction to the Meetings Industry
      Chapter: 10 Floating Resorts: The Cruise Line Business
      Chapter: 11 Gaming and Casino Hotels
      Chapter: 12 Managing and Leading Hospitality Enterprises
      Chapter: 13 Managing Human Resources
      Chapter: 14 Marketing Hospitality
      Chapter: 15 How Management Companies Manage Hotels
      Chapter: 16 Franchising Is Big Business
      Chapter: 17 Ethics in Hospitality Management
      Download

      Related Items

      Course Exam Scan Sheet
      Course Exam Scan Sheet