Marketing in the Hospitality Industry

Marketing in the Hospitality Industry

Fifth Edition


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This introductory text provides readers with a real-world perspective on the world of hospitality marketing, with industry forms and practical ideas for increasing sales and making marketing more effective. The text includes discussions of understanding consumer needs and market segmentation, and how to select the best marketing tools to reach consumers.

This edition includes new material that reflects the rapidly changing environment of the 21st century hospitality industry, particularly in the areas of technology and electronic marketing. New information looks at how technology has affected the industry and where it is taking marketing and the consumer.

Please note:

  • Includes course exam scan sheet for students enrolled in a school program. 
  • To be eligible to take the final exam and earn a certificate of completion for this course, you must either be enrolled at a school or enrolled as a Distance Learning student through AHLEI. Distance Learning students MUST order their textbooks through the paper or online application ; textbooks purchased through the online store will NOT include the necessary final exam.

Ronald A. Nykiel, Ph.D., CHA, CHE, University of Houston
©2011, 27 chapters, Softbound
ISBN 978-0-86612-355-6

Examination/Desk Copy:  

Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this online request form . International instructors should contact internationalsales@ahlei.org or call +1.407.999.8100.   

Instructor Resource Portal:  

AHLEI provides complimentary access to useful resources for instructors, including chapter outlines, PowerPoint files, and a course syllabus. You may download them by visiting our Instructor Resource portal. 

Effective January 6, 2016, AHLEI is implementing a new registration process for the instructor resource portal. All instructors-including those who were previously registered with our website-are asked to complete our new registration and verification process.  

After you fill out the initial request here, you will be notified by email when your registration has been approved. Once approved, you will be able to log in to the portal and access the many course resources we provide.


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