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Developed by the International SPA Association and the ISPA Foundation, this book explores retail planning, inventory management, maximizing profits, sales and service, visual merchandising, and marketing within the spa environment. It will help spa professionals increase their retail knowledge and their understanding of vendor relationships.
Author: ISPA Foundation
©2005, 9 chapters, Softbound
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This title is distributed in the United States by Pearson Higher Education. For additional instructor information or to place an order, please visit Pearson's website.
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Chapter: 1 The Art and Science of Retail
Chapter: 2 Retail Planning
Chapter: 3 Purchasing
Chapter: 4 Inventory Management
Chapter: 5 Evaluating Financial Performance
Chapter: 6 Sales and Service
Chapter: 7 Visual Merchandising
Chapter: 8 Marketing
Chapter: 9 Spa Retail OpeningDownload
Course Description: This course explores the importance of retail operations to spas, how to manage them, design them, choose and sell products, market a retail area, and open a new retail operation. It fully explores retail planning, inventory management, maximizing profits, sales and service, visual merchandising, and marketing within the spa environment. This course will help aspiring spa professionals increase their retail knowledge and understanding of vendor partner relationships.
Objectives: At the completion of this course, students should be able to:
Group Teaching Guidelines: This course is designed with 9 chapter sessions that can be combined or broken down to meet a variety of scheduling needs. Class activities are included in the Instructor's Guide.
Evaluation: The student must complete a comprehensive final examination covering the first 9 chapters.
Learning Resource: Retail Management for Spas, The Art & Science of Retail, by the International SPA Association Foundation.
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