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A solid understanding of revenue management's key concepts and the selective application of its most effective strategies and tactics have become mission critical for most hospitality operations. This book explores the applicability of revenue maximization strategies and their operational aspects.
Author: Gabor Forgacs
This title is distributed in the United States by Pearson Higher Education. For additional instructor information or to place an order, please visit Pearson's website.
To find your Pearson customer service representative, visit http://www.pearsonhighered.com/replocator/.
Chapter 1: What Is Revenue Management?
Chapter 2: Measurement
Chapter 3: Tactical Revenue Management
Chapter 4: Strategic Revenue Management
Chapter 5: Revenue Management's Place in HotelsDownload
Course Description: This course will give students a basic understanding of the revenue management process. It addresses the proper use and importance of revenue management in hospitality operations and describes the wide range of elements that must be considered in order to use revenue management effectively.
Objectives: At the completion of this course, students should be able to:
Group Teaching Guidelines: This course is designed with 5 chapter sessions that can be combined or broken down to meet a variety of scheduling needs. Class activities are included in the Instructor's Guide.
Evaluation: The student must complete a comprehensive final examination covering all 5 chapters.
Learning Resource: Revenue Management: Maximizing Revenue in Hospitality Operations, by Gabor Forgacs.
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