• Logo - EI
  • Logo - AHLEI 60 Years
    • 
      SPA - A Comprehensive Introduction

      SPA - A Comprehensive Introduction

      00120CIN01ENGE

      Membership Benefits Link

      Member: $62.95
      Nonmember: $89.95

      Availability: In Stock

      QuantityView Cart

      This book provides readers with an overview of the world of spa, one of the fastest-growing segments of hospitality. It examines today's spa industry and introduces readers to spa careers.  It takes readers through a typical day from a spa director's perspective, examines the qualities of an outstanding spa experience, and discusses industry trends and future directions.

      Authors: Bridgette M. Redman and Elizabeth M. Johnson
      ©2008, 10 chapters, Softbound
      ISBN 978-0-86612-323-5

      Please note:

      • Includes course exam scan sheet for students enrolled in a school program.
      • Individual learners interested in EI's hospitality management courses should order through the Distance Learning enrollment process, as the textbook is included in the program price.
      • Attention Instructors: This title is distributed in the United States by Pearson Higher Education.  For additional instructor information or to place an order or request desk copies, please visit Pearson's website. To find your Pearson customer service representative, visit http://www.pearsonhighered.com/replocator/.

      Attention Instructors:

      EI provides complimentary access to useful resources for instructors, including chapter outlines, PowerPoint files, and a course syllabus. You may download them free of charge from this tab. 

      This title is distributed in the United States by Pearson Higher Education.  For additional instructor information or to place an order, please visit Pearson's website.


      To find your Pearson customer service representative, visit http://www.pearsonhighered.com/replocator/.

      Table of Contents

      Chapter: 1 Philosophy of Spa
      Chapter: 2 A History of Spa and Spa Cultures
      Chapter: 3 Contemporary Spa
      Chapter: 4 Trend Analysis: Predictions and Possibilities
      Chapter: 5 The Spa Service Experience
      Chapter: 6 Traditions, Treatments, and Terms
      Chapter: 7 Financial Organization of Spas
      Chapter: 8 Spa Careers, Vocations, and Professions
      Chapter: 9 A Day in the Life of a Spa Director
      Chapter: 10 Leadership and Ethics
      Download

      Syllabus

      Prerequisites: None

      Course Description: This course introduces students to the world of spa, taking a comprehensive look at subjects ranging from the history and cultural development of spas to spa terminology and financial realities. The course takes students through a typical day from a spa director's perspective, examines the qualities of outstanding service, and discusses industry trends and future directions.

      Objectives: At the completion of this course, students should be able to:

      1. Describe types of spas and spa-goers and explain how spa philosophy and the integration of mind, body, and spirit.
      2. Identify the development of spa practices and traditions in various world cultures throughout history.
      3. Describe the evolution of the spa industry in the past 50 years, including the development of spa-related businesses and organizations and the influence of spa on other aspects of contemporary society.
      4. Identify key social, market, technology, treatment, industry, and environmental trends in the spa industry.
      5. Explain how spas can achieve superior service by creating memorable experiences and delivering on their service promises.
      6. Identify some of the traditions from which spa therapies have emerged and describe various treatments in the areas of massage, fitness, hydrotherapy, body treatments, and skin care.
      7. Identify a spa's revenue and cost centers and describe how each works together for the profitability of the business.
      8. Identify career opportunities in the spa industry, including advantages and disadvantages to a spa career, compensation and benefits, and opportunities for training, education, and licensing.
      9. Describe typical days in the lives of resort, destination, and day spa directors, focusing on their interactions with guests, employees, and managers/owners.
      10. Describe the importance of leadership, the strategies that ensure its success, the leadership skills that can take a spa from good to great, and the specific leadership needs of spas.
      11. Identify ethical issues that affect spas.

      Group Teaching Guidelines: This course is designed with ten chapter sessions that can be combined or broken down to meet a variety of scheduling needs. Class activities are included in the Instructor's Guide.

      Evaluation: The student must complete a comprehensive final examination.

      Learning Resource: Spa: A Comprehensive Introduction, by Bridgette M. Redman and Elizabeth M. Johnson

      Presentation Files

      These files, available by chapter, are formatted in Microsoft PowerPoint.

      Chapter: 1 Philosophy of Spa
      Chapter: 2 A History of Spa and Spa Cultures
      Chapter: 3 Contemporary Spa
      Chapter: 4 Trend Analysis: Predictions and Possibilities
      Chapter: 5 The Spa Service Experience
      Chapter: 6 Traditions, Treatments, and Terms
      Chapter: 7 Financial Organization of Spas
      Chapter: 8 Spa Careers, Vocations, and Professions
      Chapter: 9 A Day in the Life of a Spa Director
      Chapter: 10 Leadership and Ethics
      Download

      Related Items

      Course Exam Scan Sheet
      Course Exam Scan Sheet