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Certification in Hotel Industry Analytics (CHIA)    Industry Version

Certification in Hotel Industry Analytics (CHIA) Industry Version

08070WBP01ENGE

Online Learning

Membership BenefitsMembership Benefits

Member: $250.00
Nonmember: $300.00

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Geared to revenue managers, general managers, corporate staff, and research professionals, the Certification in Hotel Industry Analytics (CHIA) Online Review Program demonstrates how to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Learn how to "do the math" and interpret the STAR reports to identify specific areas of improvement. 

The CHIA Online Review Program has been specifically developed to prepare candidates for the CHIA exam. This valuable resource provides an in-depth review of the program content and includes both condensed and expanded versions of the training. Quiz questions are also included to help target preparation activities and test the candidate's comprehension of hotel industry analytics.  

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Core content areas include: 

  • Hotel Industry Analytical Foundations 
  • Hotel Math Fundamentals 
  • Property Level Benchmarking (STAR Reports) 
  • Hotel Industry Performance Reports 

Price includes:  Online Review Program, online certification exam and certificate upon successful completion of the exam.

Please note:  
• Upon ordering, you will receive an email with instructions on how to access the CHIA Online Review Program. 
• Access to the CHIA Online Review Program is available for six months from date of purchase. The CHIA certification exam must be successfully completed within the six-month period.

The CHIA designation may be used on letterhead, business cards, and other writings. 

The CHIA is jointly offered by the American Hotel & Lodging Educational Institute (AHLEI) and STR.

©2014 

Core content description:

Hotel Industry Analytical Foundations
1. Who are the players? - Affiliations in the Hotel Industry
    • Chain, Parent Company, Management Company, Owner, Asset Management Company, Operation Types, Independent Hotels
2. Industry Categorizations - Geographic
    • Continent, Sub-continent, Country, Market, Tract/Submarket, others
3. Industry Categorizations - Non-geographic
    • Scale,  Class, Location, Extended Stay, Type, Boutique, Resort, others
4. Benchmarking in the Hotel Industry - Introduction to Competitive sets 
    • Levels/types of benchmarking; Comp Set questions: what, who, when, why, and how;  The four P's to creating comp sets;  Rules;   Changing; Additional Comp Sets;  Nameback;  Reverse Comp Sets

Hotel Math Fundamentals
1. Property Data    
    • Raw data, Key performance indicators, Percent changes, Date related definitions, Multiple time periods
2. Competitive Set Data
    • Index numbers, Index percent changes, Ranking, Sufficiency, Weekly vs. monthly, Full availability, Non-reporting hotels
3. Industry Data 
    • Industry segments, Modeling of US data, Consistent sample, Supply numbers over time
4. International Issues and Additional Data
    • WW vs. US industry segments, Local currency, Exchange rates

Property Level Benchmarking
1. Introduction to the STAR Reports
    • Segmentation and Additional Revenue definitions; STAR report questions: what, how, when, why, who am I compared to?; How do I use the STAR Reports (Analyze, Identify, Develop, Monitor)
2. Monthly STAR Reports 
    • Every page: Types of data, Hints, Questions to ask, Case scenarios; WW differences; DOW & WD/WE report; Segmentation pages
3. Weekly STAR Reports 
    • Every page: Data, Hints; MTD report; Perspective pages 
4. Additional Property Reports
    • Daily, Bandwidth, RPM, F&B STAR, SpaSTAR, CasinoSTAR, others 

Hotel Industry Performance Reports 
1. Introduction to Ad-hoc Reports and Trend Reports
    • Difference between STAR reports and Ad-hoc reports and Destination reports; Trend reports: selecting hotels, rules, types of data, dates, currencies; Each page: data, hints, graphing; 12-month moving average page
2. Pipeline Reports
    • Phase definitions, Supply, Pipeline, and Brand summary; Supply changes; Property and project detail; Hints; Graphing
3. HOST/Profitability Reports 
    • P&L accounts; Ratio to Sales; Amount per available and occupied room; variance; Each page: data, hints; Analyzing and graphing
4. Additional Ad-hoc Reports and Destination Reports
    • Destination reports, Prop & Room counts, Census database, others

 

 

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