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Convention Management and Service, Ninth Edition

Convention Management and Service, Ninth Edition

00478CIN09ENGE

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This textbook provides readers with the most current and comprehensive coverage of the convention and meetings industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale. The first half of the textbook provides an overview of the industry and discusses the methods used to reach and market to meeting planners. The second half of the book provides an in-depth look at how to manage the various aspects of large group meetings and conventions, including registration; group room blocks; convention security; the shipping, setting up, and dismantling of exhibits; and the post-convention meeting. 

The ninth edition includes discussions of the impact of technology, both as a tool for sales and service, and as a desired amenity for meeting and convention groups. This edition also looks at changing demographics, in particular Millennials; and the increasing influence of meeting planners on a hotel's sales and servicing strategies. The textbook includes two new sidebar features, "More Online" and "Worth Watching," which encourage students to further explore the book's content online through articles, white papers, videos, and educational resources. The book also includes "Industry Profiles" and "Best Practices" boxes to inspire readers. 

Please Note: 

To be eligible to take the final exam and earn a certificate of completion for this course, you must either be enrolled at a school or enrolled as a  Distance Learning  student through AHLEI. Distance Learning students MUST order their textbooks through the  paper  or  online application ; textbooks purchased through the online store will NOT  include the necessary final exam.

Includes exam scan sheet for students taking the course.  

Author: James R. Abbey, Ph.D.

©2016, 18 chapters, Softbound

ISBN 978-0-86612-508-6

View the  course syllabus  or for complimentary access to additional resources, including chapter outlines, guides, optional tests, PowerPoint files and more, for instructors only connect to the Instructor Resource Portal.

After you fill out the initial request form , you will be notified by email when your registration has been approved. Once approved, you will be able to log in to the portal and access the many course resources we provide.

Examination/Desk Copy:    

Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this  online request form . International instructors should contact  internationalsales@ahlei.org  or call +1.407.999.8100.

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