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Hospitality Sales and Marketing eBook

Hospitality Sales and Marketing eBook

Sixth Edition

NOT PRINTABLE OR DOWNLOADABLE AS PDF

00472EBK06ENGE

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In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties. 

The sixth edition provides the latest information on trends shaping the lodging and food service industries, including technology and social media, marketing to Millennials, sustainability, and the "farm-to-fork" movement. Most of the "Insider Insights" that open each chapter are new to this edition.   

There are new sections on distribution, revenue management, and customer relationship management; updated profiles of frequent business travelers; and a new section on "wellness devotees" in the "Other Special Marketing Segments" section.   

Learners will gain:

  • A thorough introduction to hospitality sales and marketing
  • Insight from numerous real-world examples of effective hospitality advertising campaigns and promotions
  • Insider information from industry professionals sharing their perspectives on current issues in hospitality sales and marketing
  • An understanding of the role the Internet plays in today's hospitality marketing efforts

    Author: James R. Abbey, Ph.D., CHA, University of Nevada, Las Vegas 
    ©2014, 14 chapters, Softbound 
    ISBN 978-0-86612-444-7

    This eBook is available for  online and offline viewing  through the website and eiReader app. The eBook can only be viewed using Microsoft Internet Explorer 11 (IE-11) for Windows PC or Safari for Apple Macs.

    Upon ordering the eBook you will receive an access code with guided information to help you get started. Once you establish an account for the eBook for online viewing, you may download a digital version through our free app eiReader via    iTunes  or  Google play.    The eiReader is compatible with iPad iOS 7.0 or later and Android 4.0 and up.     

         eiReader - iPad App - iTunes             eiReader - Android App - Google Play

     

     

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