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Revenue Management Maximizing Revenue in Hospitality Operations, Second Edition

Revenue Management Maximizing Revenue in Hospitality Operations, Second Edition

00374CIN02ENGE

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Nonmember: $82.95

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This textbook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations, and describes a wide range of elements that must be considered in order to use revenue management effectively. 

The second edition includes new information on: 

  • Current challenges for revenue managers
  • Big data and market intelligence
  • The role of social media on revenue management
  • New market segmentation approaches

New case studies and Industry Insights provide readers with real-world perspectives on hospitality revenue management issues.

Please note:  

  • Includes course exam scan sheet for students enrolled in a school program.
  • To be eligible to take the final exam and earn a certificate of completion for this course, you must either be enrolled at a school or enrolled as a Distance Learning student through AHLEI. Distance Learning students MUST order their textbooks through the online application ; textbooks purchased through the online store will NOT include the necessary final exam.

Author:  Gabor Forgacs

©2017, Softbound, 12 chapters

ISBN 978-086612-446-1

View the course syllabus or for complimentary access to additional resources, including chapter outlines, guides, optional tests, PowerPoint files and more, for instructors only connect to the Instructor Resource Portal.

After you fill out the initial request form , you will be notified by email when your registration has been approved. Once approved, you will be able to log in to the portal and access the many course resources we provide.

Examination/Desk Copy :

Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this online request form . International instructors should contact internationalsales@ahlei.org or call +1.407.999.8100.

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