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Revenue Management Maximizing Revenue in Hospitality Operations eBook

Revenue Management Maximizing Revenue in Hospitality Operations eBook

Second Edition

NOT PRINTABLE OR DOWNLOADABLE AS PDF

00374EBK02ENGE

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Member: $31.15
Nonmember: $41.50

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NOT PRINTABLE OR DOWNLOADABLE AS PDF  

This eBook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations, and describes a wide range of elements that must be considered in order to use revenue management effectively. 

The second edition includes new information on: 

  • Current challenges for revenue managers
  • Big data and market intelligence
  • The role of social media on revenue management
  • New market segmentation approaches

New case studies and Industry Insights provide readers with real-world perspectives on hospitality revenue management issues.  

Author:  Gabor Forgacs

©2017, 12 chapters

ISBN 978-086612-548-2  

This eBook is available for   online and offline viewing   through the website and eiReader app.  The eBook can only be viewed using Microsoft Internet Explorer 11 (IE-11) for Windows PC or Safari for Apple Macs.

Upon ordering the eBook you will receive an access code with guided information to help you get started. Once you establish an account for the eBook for online viewing, you may download a digital version through our free app eiReader via iTunes or Google play.   The eiReader is compatible with iPad iOS 7.0 or later and Android 4.0 and up.      

      eiReader - iPad App - iTunes              eiReader - Android App - Google Play

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