0
Managing Beverage Operations eBook

Managing Beverage Operations eBook

Second Edition

NOT PRINTABLE OR DOWNLOADABLE AS PDF

00346EBK02ENGE

Membership BenefitsMembership Benefits

Member: $40.50
Nonmember: $54.00

Quantity View Cart

This textbook (formerly titled Managing Beverage Service) focuses on the successful elements of a beverage operation, based on research to identify those that are thriving. 

Discussions of leadership and supervision focus on the management and leadership practices specific to a beverage operation, including emotional intelligence and the importance of relationships, communication, recruitment and training, and motivation and performance reviews. 

Bar operations covers a real-world approach to beverage controls, purchasing through serving, technology, design, and handling guest complaints. A new chapter on sales and marketing includes both food and beverage products, and boosting sales through technology and unique service. 

Ronald F. Cichy, Ph.D., CHA, CFBE, CHE, Michigan State University and 
Lendal H. Kotschevar, Ph.D. 
©2010, 16 chapters, Softbound 
ISBN 978-0-86612-354-9

    This eBook is available for  online and offline viewing  through the website and eiReader app.  The eBook can only be viewed using Microsoft Internet Explorer 11 (IE-11) for Windows PC or Safari for Apple Macs.

    Upon ordering the eBook you will receive an access code with guided information to help you get started. Once you establish an account for the eBook for online viewing, you may download a digital version through our free app eiReader via    iTunes  or  Google play.    The eiReader is compatible with iPad iOS 7.0 or later and Android 4.0 and up.     

        eiReader - iPad App - iTunes             eiReader - Android App - Google Play

    Reviews

    Reviews are loading...
     
    1 references found on this page:
    	<asp:ScriptReference name="MicrosoftAjax.js"/>
    
    
    Download composite script: debug version release version