Brenda L. Vazquez, Senior Vice President of Marketing, has been with the American Hotel & Lodging Educational Institute (EI) since 1999. She started in the information technology department, and then moved to the lodging industry sales department, where her responsibilities also included Partner State Association liaison. Brenda began overseeing marketing for EI’s lodging and international markets in 2002, and in 2006 was named senior director of marketing. Currently, as senior vice president of marketing, Brenda works with a team of writers, designers, and digital marketing specialists to develop and implement marketing for EI’s industry, academic, and international markets, including advertising, public relations, branding, trade shows, events, sales collateral, and social media. She frequently represents the Educational Institute in meetings with EI’s current and prospective global partners, and works with those partners to develop consistent, culturally appropriate brand messaging. She recently led a multidisciplinary team in the redesign and launch of a new EI website and has been responsible for the expansion of EI’s social media marketing efforts on Facebook, Twitter, YouTube, and LinkedIn.Prior to joining EI, Brenda was employed by Associated Merchandising Corporation in New York. Her responsibilities included domestic and international sales, as well as quality assurance/control for product development. Her post-secondary education includes business classes at Florida Southern College.
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