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      New Edition of Convention Textbook Highlights Industry Changes

      Lansing, Mich., September 2010 - To keep up with ongoing changes in the conventions and meetings industry, hospitality professionals and hospitality management students can rely on the new eighth edition of Convention Sales and Services, published by Waterbury Press and available for purchase from the American Hotel & Lodging Educational Institute (EI).

      Written by marketing consultant Milton T. Astroff and James R. Abbey, professor emeritus of hotel administration at the University of Nevada, Las Vegas, the eighth edition of this textbook offers expanded coverage of key industry trends, including the greening of meetings, new technology applications, social media, and the popularity of second-tier cities. There is an increased global perspective with international examples from Canada, Asia, and Europe; new special interest boxes featuring boutique hotels, positioning of conference centers, meeting rooms of the future, and a day in the life of a convention service manager. Industry examples, best practices, and case studies illustrate textbook concepts with real-world applications.

      The 18-chapter book is divided into two sections. In Part I, "Convention Sales," readers receive practical insight into different kinds of meetings and conventions, as well as advice and suggestions on how to reach and sell to key decision-makers in these markets. In Part II, "Convention Services," readers learn the basics of convention service and what it takes to ensure that every client's event flows smoothly from start to finish.

      "Convention Sales and Services is the most complete and up-to-date textbook that I have come across in all my years in the hotel industry," stated Neil W. Ostergren, CHSE. "The 18 chapters are full of pertinent information, not just for students being introduced to the industry, but also for seasoned professionals as well. Anyone seriously interested in advancing his or her career in today's hotel industry who does not read this book will, in my opinion, be less successful in reaching his or her full potential."

      This book is available to the academic and distance learning markets as an EI course under the title, Convention Management and Service. The course includes an EI-graded final exam and course certificate. It is also one of the required courses in EI's Marketing and Sales Management Area of Specialization.

      Convention Sales and Services is available for $67.95 for AH&LA members and $97.95 for non-members. Call 800-752-4567 to order (outside the U.S. and Canada, call 407-999-8100) or visit www.ahlei.org. For information on academic pricing and ordering, call 800-344-4381 or 517-372-8800.

      About the American Hotel & Lodging Educational Institute
      Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute’s mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

      Elizabeth Johnson - ejohnson@ahla.com