Convention Management and Service, Ninth Edition Coursebook and Answer Sheet

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This 9th edition coursebook is available in Spanish!

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Convention Management and Service, Ninth Edition Coursebook and Answer Sheet
SKU: 70-713-14-54-202-09

Convention Management and Service, Ninth Edition Coursebook and Answer Sheet

Price: $111.45
Member Price: $94.73
Price: $111.45
Member Price: $94.73
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This textbook provides readers with comprehensive coverage of the convention industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale.

The ninth edition offers coverage of key industry trends, including the greening of meetings, new technology applications, social media, and the popularity of second-tier cities. There is an increased global perspective with international examples from Canada, Asia, and Europe; new special interest boxes featuring boutique hotels, positioning of conference centers, meeting rooms of the future, and a day in the life of a convention service manager; as well as charts, graphs, interviews, examples, and Internet exercises to give readers insight into situations they will encounter on the job.

Please note:

  • Includes scan sheet for AHLEI-graded final exam for academic certificate of completion for students enrolled in a school program.
  • To be eligible to take the final exam and earn a certificate of completion for this course, you must be enrolled at a school. Students MUST purchase their textbooks or online exams through the online store.

Milton T. Astroff, Marketing Consultant

James R. Abbey, CHA, Ph.D., University of Nevada, Las Vegas

©2011; 18 Chapters, Softbound

ISBN 978-0-86612-425-6

Examination/Desk Copy

Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this online request form. International instructors should contact sales or call 407-999-8100.

Table of Contents

You can view the table of contents for this title here.

Instructor Resource Portal

To help instructors with course planning and activity ideas for this textbook, AHLEI provides a complimentary Instructor Resource Portal. Additional resources may be available through the portal, including chapter outlines, optional test, PowerPoint files, and suggested activities for each chapter of the textbook.

To access the portal, please complete the initial request form. We will notify you by email when your registration has been approved. Once approved, you will be able to log in to the portal and access the many course resources we provide.

Available in Spanish

This 9th edition coursebook is available in Spanish!

Learn More