This textbook provides readers with the most current and comprehensive coverage of the convention and meetings industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale. The first half of the textbook provides an overview of the industry and discusses the methods used to reach and market to meeting planners. The second half of the book provides an in-depth look at how to manage the various aspects of large group meetings and conventions, including registration; group room blocks; convention security; the shipping, setting up, and dismantling of exhibits; and the post-convention meeting.
The ninth edition includes discussions of the impact of technology, both as a tool for sales and service, and as a desired amenity for meeting and convention groups. This edition also looks at changing demographics, in particular Millennials; and the increasing influence of meeting planners on a hotel's sales and servicing strategies. The textbook includes two new sidebar features, "More Online" and "Worth Watching," which encourage students to further explore the book's content online through articles, white papers, videos, and educational resources. The book also includes "Industry Profiles" and "Best Practices" boxes to inspire readers.
- Includes scan sheet for AHLEI-graded final exam for academic certificate of completion for students enrolled in a school program.
- To be eligible to take the final exam and earn a certificate of completion for this course, you must either be enrolled at a school or enrolled as a Distance Learning student through AHLEI. Distance Learning students MUST order their textbooks through the online application; textbooks purchased through the online store will NOT include the necessary final exam.
Author: James R. Abbey, Ph.D.
©2016, 18 Chapters, Softbound