Convention Management and Service, Ninth Edition

Disponible en Español

The 8th edition of this product is available in Spanish!

 

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Convention Management and Service, Ninth Edition
00478CIN09ENGE

Convention Management and Service, Ninth Edition

Price: $111.45
Member Price: $83.60
Price: $111.45
Member Price: $83.60
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This textbook provides readers with the most current and comprehensive coverage of the convention and meetings industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale. The first half of the textbook provides an overview of the industry and discusses the methods used to reach and market to meeting planners. The second half of the book provides an in-depth look at how to manage the various aspects of large group meetings and conventions, including registration; group room blocks; convention security; the shipping, setting up, and dismantling of exhibits; and the post-convention meeting.

The ninth edition includes discussions of the impact of technology, both as a tool for sales and service, and as a desired amenity for meeting and convention groups. This edition also looks at changing demographics, in particular Millennials; and the increasing influence of meeting planners on a hotel's sales and servicing strategies. The textbook includes two new sidebar features, "More Online" and "Worth Watching," which encourage students to further explore the book's content online through articles, white papers, videos, and educational resources. The book also includes "Industry Profiles" and "Best Practices" boxes to inspire readers.

Please note:

  • Includes scan sheet for AHLEI-graded final exam for academic certificate of completion for students enrolled in a school program.
  • To be eligible to take the final exam and earn a certificate of completion for this course, you must either be enrolled at a school or enrolled as a Distance Learning student through AHLEI. Distance Learning students MUST order their textbooks through the online application; textbooks purchased through the online store will NOT include the necessary final exam.

Author: James R. Abbey, Ph.D.

©2016, 18 Chapters, Softbound

ISBN 978-0-86612-508-6

Examination/Desk Copy

Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this online request form. International instructors should contact sales or call 407-999-8100.

Table of Contents

You can view the table of contents for this title here.

Instructor Resource Portal

To help instructors with course planning and activity ideas for this textbook, AHLEI provides a complimentary Instructor Resource Portal. Additional resources available through the portal include chapter outlines, optional test, PowerPoint files, and suggested activities for each chapter of the textbook.

To access the portal, please complete the initial request form. We will notify you by email when your registration has been approved. Once approved, you will be able to log in to the portal and access the many course resources we provide.

Disponible en Español

The 8th edition of this product is available in Spanish!

 

Learn More