This textbook in Spanish provides readers with comprehensive coverage of the convention industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale.
The eighth edition offers coverage of key industry trends, including the greening of meetings, new technology applications, social media, and the popularity of second-tier cities. There is an increased global perspective with international examples from Canada, Asia, and Europe; new special interest boxes featuring boutique hotels, positioning of conference centers, meeting rooms of the future, and a day in the life of a convention service manager; as well as charts, graphs, interviews, examples, and Internet exercises to give readers insight into situations they will encounter on the job.
Milton T. Astroff, Marketing Consultant
James R. Abbey, CHA, Ph.D., University of Nevada, Las Vegas
©2011; 18 Chapters, Softbound