Convention Sales and Services, Ninth Edition

New in the 9th Edition

The ninth edition includes discussions of the impact of technology, looks at changing demographics, includes two new sidebar features, and new features to inspire readers.

Convention Sales and Services, Ninth Edition
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Convention Sales and Services, Ninth Edition

Price: $113.95
Member Price: $83.95
Price: $113.95
Member Price: $83.95
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This textbook provides readers with the most current and comprehensive coverage of the convention and meetings industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale. The first half of the textbook provides an overview of the industry and discusses the methods used to reach and market to meeting planners. The second half of the book provides an in-depth look at how to manage the various aspects of large group meetings and conventions, including registration; group room blocks; convention security; the shipping, setting up, and dismantling of exhibits; and the post-convention meeting.

The ninth edition includes discussions of the impact of technology, both as a tool for sales and service, and as a desired amenity for meeting and convention groups. This edition also looks at changing demographics, in particular Millennials; and the increasing influence of meeting planners on a hotel's sales and servicing strategies. The textbook includes two new sidebar features, "More Online" and "Worth Watching," which encourage students to further explore the book's content online through articles, white papers, videos, and educational resources. The book also includes "Industry Profiles" and "Best Practices" boxes to inspire readers.

Please note: This textbook does not include an AHLEI-graded final exam that leads to a certificate of completion.

Author: James R. Abbey, Ph.D.

©2016, 18 Chapters, Softbound

ISBN 978-0-9621710-7-2

Examination/Desk Copy

Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this online request form. International instructors should contact sales or call 407-999-8100.

Course Syllabi Guide

To view the suggested course syllabus for this and all AHLEI hospitality management textbooks, view or download our syllabi guide.

Instructor Resource Portal

To help instructors with course planning and activity ideas for this textbook, AHLEI provides a complimentary Instructor Resource Portal. Additional resources available through the portal include chapter outlines, optional test, PowerPoint files, and suggested activities for each chapter of the textbook.

To access the portal, please complete the initial request form. We will notify you by email when your registration has been approved. Once approved, you will be able to log in to the portal and access the many course resources we provide.

New in the 9th Edition

The ninth edition includes discussions of the impact of technology, looks at changing demographics, includes two new sidebar features, and new features to inspire readers.

Learn More