Hospitality Sales and Marketing, Fifth Edition (Spanish)

The 6th edition is available in English

Go beyond theory with practical, customer-focused approaches to hospitality marketing.

Hospitality Sales and Marketing, Fifth Edition (Spanish)
00472TXT05SPGE

Hospitality Sales and Marketing, Fifth Edition (Spanish)

Price: $99.95
Member Price: $69.95
Price: $99.95
Member Price: $69.95
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In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook in Spanish goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective.

This edition includes profiles of key industry innovators, corporate spotlights of hotel and restaurant companies, and Internet exercises. Examples of forms, checklists, charts, and other items used by practicing hospitality sales and marketing professionals provide students with resources they can use in their careers. In addition, the Internet's increasing role in sales and marketing is explored in sections on social media and social networks, using the Internet to build brand awareness, and sales and marketing in the Web 2.0 world.

Learners will gain:

  • A thorough introduction to hospitality sales and marketing
  • Insight from numerous real-world examples of effective hospitality advertising campaigns and promotions
  • Insider information from industry professionals sharing their perspectives on current issues in hospitality sales and marketing
  • An understanding of the role the Internet plays in today's hospitality marketing efforts

James R. Abbey, Ph.D., CHA, University of Nevada, Las Vegas

©2008, 14 Chapters, Softbound

ISBN 978-0-86612-436-2

Examination/Desk Copy

Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this online request form. International instructors should contact sales or call 407-999-8100.

Table of Contents

You can view the table of contents for this title here.

Instructor Resource Portal

To help instructors with course planning and activity ideas for this textbook, AHLEI provides a complimentary Instructor Resource Portal. Additional resources may be available through the portal, including chapter outlines, optional test, PowerPoint files, and suggested activities for each chapter of the textbook.

To access the portal, please complete the initial request form. We will notify you by email when your registration has been approved. Once approved, you will be able to log in to the portal and access the many course resources we provide.

The 6th edition is available in English

Go beyond theory with practical, customer-focused approaches to hospitality marketing.

Learn More