Hospitality Sales and Marketing, Sixth Edition – Digital

Customer-focused, practical approaches for marketing hotels

Industry examples, sample forms, and checklists provide practical tools for implementing successful marketing plans.

Hospitality Sales and Marketing, Sixth Edition – Digital
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Hospitality Sales and Marketing, Sixth Edition – Digital

Price: $61.00
Member Price: $49.00
Price: $61.00
Member Price: $49.00
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Now available as an interactive eBook through VitalSource Bookshelf! Access this title anytime, anywhere, on any device with the ability to highlight text, take notes, and search for specific content. Sync all of your activity between the mobile apps and browser version for the most compatible, multi-device platform available.

The purchaser will have access to this title for 180 days from access code redemption. PLEASE NOTE: the eBook does not include the AHLEI-graded final exam for this textbook.


In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.

The sixth edition provides the latest information on trends shaping the lodging and food service industries, including technology and social media, marketing to Millennials, sustainability, and the "farm-to-fork" movement. Most of the "Insider Insights" that open each chapter are new to this edition. There are new sections on distribution, revenue management, and customer relationship management; updated profiles of frequent business travelers; and a new section on "wellness devotees" in the "Other Special Marketing Segments" section.

Author: James R. Abbey, Ph.D., CHA, University of Nevada, Las Vegas

©2014, 14 Chapters, Digital

ISBN 978-1-949324-27-3

Upon ordering the digital edition, you will receive an access code with guided information to help you get started.

Examination/Desk Copy

Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this online request form. International instructors should contact sales or call 407-999-8100.

Table of Contents

You can view the table of contents for this title here.

Instructor Resource Portal

To help instructors with course planning and activity ideas for this textbook, AHLEI provides a complimentary Instructor Resource Portal. Additional resources available through the portal include chapter outlines, optional test, PowerPoint files, and suggested activities for each chapter of the textbook.

To access the portal, please complete the initial request form. We will notify you by email when your registration has been approved. Once approved, you will be able to log in to the portal and access the many course resources we provide.

Customer-focused, practical approaches for marketing hotels

Industry examples, sample forms, and checklists provide practical tools for implementing successful marketing plans.

Learn More