Hospitality Sales and Marketing, Sixth Edition

Customer-focused, practical approaches for marketing hotels

Industry examples, sample forms, and checklists provide practical tools for implementing successful marketing plans.

Hospitality Sales and Marketing, Sixth Edition
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Hospitality Sales and Marketing, Sixth Edition

Price: $101.95
Member Price: $76.45
Price: $101.95
Member Price: $76.45
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In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.

The sixth edition provides the latest information on trends shaping the lodging and food service industries, including technology and social media, marketing to Millennials, sustainability, and the "farm-to-fork" movement. Most of the "Insider Insights" that open each chapter are new to this edition. There are new sections on distribution, revenue management, and customer relationship management; updated profiles of frequent business travelers; and a new section on "wellness devotees" in the "Other Special Marketing Segments" section.

Please note:

  • Includes scan sheet for AHLEI-graded final exam for academic certificate of completion for students enrolled in a school program.
  • To be eligible to take the final exam and earn a certificate of completion for this course, you must either be enrolled at a school or enrolled as a Distance Learning student through AHLEI. Distance Learning students MUST order their textbooks through the online application; textbooks purchased through the online store will NOT include the necessary final exam.

Author: James R. Abbey, Ph.D., CHA, University of Nevada, Las Vegas

©2014, 14 Chapters, Softbound

ISBN 978-0-86612-444-7

Examination/Desk Copy

Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this online request form. International instructors should contact sales or call 407-999-8100.

Table of Contents

You can view the table of contents for this title here.

Instructor Resource Portal

To help instructors with course planning and activity ideas for this textbook, AHLEI provides a complimentary Instructor Resource Portal. Additional resources available through the portal include chapter outlines, optional test, PowerPoint files, and suggested activities for each chapter of the textbook.

To access the portal, please complete the initial request form. We will notify you by email when your registration has been approved. Once approved, you will be able to log in to the portal and access the many course resources we provide.

Customer-focused, practical approaches for marketing hotels

Industry examples, sample forms, and checklists provide practical tools for implementing successful marketing plans.

Learn More