Managing Beverage Operations, Second Edition – Digital

Learn what makes a beverage operation successful!

Management, marketing, controls, beverage trends, and more create a comprehensive look at successful beverage operations.

Managing Beverage Operations, Second Edition – Digital
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Managing Beverage Operations, Second Edition – Digital

Price: $69.00
Member Price: $55.00
Price: $69.00
Member Price: $55.00
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Now available as an interactive eBook through VitalSource Bookshelf! Access this title anytime, anywhere, on any device with the ability to highlight text, take notes, and search for specific content. Sync all of your activity between the mobile apps and browser version for the most compatible, multi-device platform available.

The purchaser will have access to this title for 180 days from access code redemption. PLEASE NOTE: the eBook does not include the AHLEI-graded final exam for this textbook.


This textbook (formerly titled Managing Beverage Service) focuses on the successful elements of a beverage operation, based on research to identify those that are thriving.

Discussions of leadership and supervision focus on the management and leadership practices specific to a beverage operation, including emotional intelligence and the importance of relationships, communication, recruitment and training, and motivation and performance reviews. The textbook covers a real-world approach to beverage controls, purchasing through serving, technology, design, and handling guest complaints. A new chapter on sales and marketing includes both food and beverage products, and boosting sales through technology and unique service.

Authors: Ronald F. Cichy, Ph.D., CHA, CFBE, CHE, Michigan State University and Lendal H. Kotschevar, Ph.D.

©2010, 16 Chapters, Digital

ISBN 978-1-949324-53-2

Upon ordering the digital edition, you will receive an access code with guided information to help you get started.

Examination/Desk Copy

Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this online request form. International instructors should contact sales or call 407-999-8100.

Table of Contents

You can view the table of contents for this title here.

Instructor Resource Portal

To help instructors with course planning and activity ideas for this textbook, AHLEI provides a complimentary Instructor Resource Portal. Additional resources available through the portal include chapter outlines, optional test, PowerPoint files, and suggested activities for each chapter of the textbook.

To access the portal, please complete the initial request form. We will notify you by email when your registration has been approved. Once approved, you will be able to log in to the portal and access the many course resources we provide.

Learn what makes a beverage operation successful!

Management, marketing, controls, beverage trends, and more create a comprehensive look at successful beverage operations.

Learn More