Managing Beverage Operations, Second Edition Textbook and Answer Sheet

Learn what makes a beverage operation successful!

Management, marketing, controls, beverage trends, and more create a comprehensive look at successful beverage operations.

Managing Beverage Operations, Second Edition Textbook and Answer Sheet
SKU: 70-717-14-54-10-02

Managing Beverage Operations, Second Edition Textbook and Answer Sheet

Price: $107.95
Member Price: $91.76
Price: $107.95
Member Price: $91.76
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This textbook (formerly titled Managing Beverage Service) focuses on the successful elements of a beverage operation, based on research to identify those that are thriving.

Discussions of leadership and supervision focus on the management and leadership practices specific to a beverage operation, including emotional intelligence and the importance of relationships, communication, recruitment and training, and motivation and performance reviews. The textbook covers a real-world approach to beverage controls, purchasing through serving, technology, design, and handling guest complaints. A new chapter on sales and marketing includes both food and beverage products, and boosting sales through technology and unique service.

Please note:

  • Includes scan sheet for AHLEI-graded final exam for academic certificate of completion for students enrolled in a school program.
  • To be eligible to take the final exam and earn a certificate of completion for this course, you must be enrolled at a school. Students MUST purchase their textbooks or online exams through the online store.

Authors: Ronald F. Cichy, Ph.D., CHA, CFBE, CHE, Michigan State University and Lendal H. Kotschevar, Ph.D.

©2010, 16 Chapters, Softbound

ISBN 978-0-86612-354-9

Examination/Desk Copy

Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this online request form. International instructors should contact sales or call 407-999-8100.

Table of Contents

You can view the table of contents for this title here.

Instructor Resource Portal

To help instructors with course planning and activity ideas for this textbook, AHLEI provides a complimentary Instructor Resource Portal. Additional resources available through the portal include chapter outlines, optional test, PowerPoint files, and suggested activities for each chapter of the textbook.

To access the portal, please complete the initial request form. We will notify you by email when your registration has been approved. Once approved, you will be able to log in to the portal and access the many course resources we provide.

Learn what makes a beverage operation successful!

Management, marketing, controls, beverage trends, and more create a comprehensive look at successful beverage operations.

Learn More