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The purchaser will have access to this title for 180 days from access code redemption. PLEASE NOTE: the eBook does not include the AHLEI-graded final exam for this textbook.
This textbook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations, and describes a wide range of elements that must be considered in order to use revenue management effectively.
The second edition includes new information on:
- Current challenges for revenue managers
- Big data and market intelligence
- The role of social media on revenue management
- New market segmentation approaches
New case studies and Industry Insights provide readers with real-world perspectives on hospitality revenue management issues.
Author: Gabor Forgacs
©2017, 12 Chapters, Digital
Upon ordering the digital edition, you will receive an access code with guided information to help you get started.