Revenue Management Maximizing Revenue in Hospitality Operations, Second Edition – Digital

New in the second edition

New case studies and industry insights provide readers with real-world perspectives on revenue management.

Revenue Management Maximizing Revenue in Hospitality Operations, Second Edition – Digital
00374EBV02ENGE

Revenue Management Maximizing Revenue in Hospitality Operations, Second Edition – Digital

Price: $45.00
Member Price: $35.00
Price: $45.00
Member Price: $35.00
QTY:
QTY:

Now available as an interactive eBook through VitalSource Bookshelf! Access this title anytime, anywhere, on any device with the ability to highlight text, take notes, and search for specific content. Sync all of your activity between the mobile apps and browser version for the most compatible, multi-device platform available.

The purchaser will have access to this title for 180 days from access code redemption. PLEASE NOTE: the eBook does not include the AHLEI-graded final exam for this textbook.


This textbook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations, and describes a wide range of elements that must be considered in order to use revenue management effectively.

The second edition includes new information on:

  • Current challenges for revenue managers
  • Big data and market intelligence
  • The role of social media on revenue management
  • New market segmentation approaches

New case studies and Industry Insights provide readers with real-world perspectives on hospitality revenue management issues.

Author: Gabor Forgacs

©2017, 12 Chapters, Digital

ISBN 978-1-949324-72-3

Upon ordering the digital edition, you will receive an access code with guided information to help you get started.

Examination/Desk Copy

Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this online request form. International instructors should contact sales or call 407-999-8100.

Table of Contents

You can view the table of contents for this title here.

Instructor Resource Portal

To help instructors with course planning and activity ideas for this textbook, AHLEI provides a complimentary Instructor Resource Portal. Additional resources available through the portal include chapter outlines, optional test, PowerPoint files, and suggested activities for each chapter of the textbook.

To access the portal, please complete the initial request form. We will notify you by email when your registration has been approved. Once approved, you will be able to log in to the portal and access the many course resources we provide.

New in the second edition

New case studies and industry insights provide readers with real-world perspectives on revenue management.

Learn More