Now available as an interactive eBook through VitalSource Bookshelf! Access this title anytime, anywhere, on any device with the ability to highlight text, take notes, and search for specific content. Sync all of your activity between the mobile apps and browser version for the most compatible, multi-device platform available.
The purchaser will have access to this title for 180 days from access code redemption. PLEASE NOTE: the eBook does not include the AHLEI-graded final exam for this textbook.
This textbook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations, and describes a wide range of elements that must be considered in order to use revenue management effectively.
The second edition includes new information on:
- Current challenges for revenue managers
- Big data and market intelligence
- The role of social media on revenue management
- New market segmentation approaches
New case studies and Industry Insights provide readers with real-world perspectives on hospitality revenue management issues.
Upon ordering the digital edition, you will receive an access code with guided information to help you get started.
Author: Gabor Forgacs
©2017, 12 Chapters, Digital