New in the second edition
New case studies and industry insights provide readers with real-world perspectives on revenue management.
This textbook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations, and describes a wide range of elements that must be considered in order to use revenue management effectively.
The second edition includes new information on:
- Current challenges for revenue managers
- Big data and market intelligence
- The role of social media on revenue management
- New market segmentation approaches
New case studies and Industry Insights provide readers with real-world perspectives on hospitality revenue management issues.
Please note:
- Includes scan sheet for AHLEI-graded final exam for academic certificate of completion for students enrolled in a school program.
- To be eligible to take the final exam and earn a certificate of completion for this course, you must be enrolled at a school. Students MUST purchase their textbooks or online exams through the online store.
Author: Gabor Forgacs
©2017, Softbound, 12 Chapters
ISBN 978-086612-446-1
Examination/Desk Copy
Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this online request form. International instructors should contact sales or call 407-999-8100.
Table of Contents
You can view the table of contents for this title here.
Instructor Resource Portal
To help instructors with course planning and activity ideas for this textbook, AHLEI provides a complimentary Instructor Resource Portal. Additional resources available through the portal include chapter outlines, optional test, PowerPoint files, and suggested activities for each chapter of the textbook.
To access the portal, please complete the initial request form. We will notify you by email when your registration has been approved. Once approved, you will be able to log in to the portal and access the many course resources we provide.
New in the second edition
New case studies and industry insights provide readers with real-world perspectives on revenue management.
Learn More
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