New case studies and industry insights provide readers with real-world perspectives on revenue management.
This textbook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations, and describes a wide range of elements that must be considered in order to use revenue management effectively.
The second edition includes new information on:
New case studies and Industry Insights provide readers with real-world perspectives on hospitality revenue management issues.
Please note:
Author: Gabor Forgacs
©2017, Softbound, 12 Chapters
ISBN 978-086612-446-1
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Table of Contents
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New case studies and industry insights provide readers with real-world perspectives on revenue management.
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